The Mobile Optimization Initiative (MOI) was formed to better understand the gap in mobile and desktop conversion. So far it has conducted more than 130 standardized experiments backed by real-world data. In this article, we deep-dive into some of the experiments as well as their learnings, which any merchant could easily apply to its mobile eCommerce strategy. Read more.
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Jun 12, 2020
The new normal isn't here yet, but it will be here - whether it's weeks or months, once we start to venture outside more and more. Inevitably, brands that make investments in technology today to reimagine the customer experience online will find themselves better placed for the new normal than those that do not. Read more.
May 21, 2020
The old adage that drastic times call for drastic measures holds true as never before. It has never been more important to act fast and to be decisive. But it’s also more important than ever to not lose sight of your long-term business objectives. Read more.
May 20, 2020
A new report, commissioned by Adobe in partnership with 451 Research, focuses on the high-level IT trends, digital transformation pain points and opportunities, and technologies exerting influence over the digital commerce experience. It also offers a road map to achieving global digital commerce excellence. Read more.
Apr 22, 2020
Creating a winning eCommerce experience for these times involves evaluating your service strengths and limitations, then constructively applying those insights to where they’re needed most. Read more.
Apr 22, 2020
Four ways eCommerce can ensure business continuity to get you through turbulent times. Read more.
Apr 16, 2020
While some will say traffic is too high-level of a metric to mean anything, it is undeniably a leading indicator and proxy of market activity. So what kind of activity did we see in March as COVID-19 became a global pandemic?
Apr 9, 2020
Making the Magento 1 to Magento 2 migration will give you access to multiple great features and enhancements — better performance, advanced SEO, improved checkout, strong security, and marketing automation. In this article, we provide recommendations on how to make a smooth Magento 2 migration. Read more.
Mar 3, 2020
Peter Sheldon, former Forrester analyst and now senior director of commerce strategy at Adobe, shares his perspective on headless commerce and its impact on the future of eCommerce. Read more.
Feb 27, 2020
When anything loses its head, the results are typically less than pleasant, but that’s not the case with headless commerce. Read on to learn why many merchants are warming up to the idea.