In 2020, traditional consumer habits were disrupted and shopping online became the default way to buy. U.S. retailers were swarmed by online consumers, and digital sales for 2020 were boosted by $183 billion, up 42% from 2019. Just a few years ago, it would have been hard to envision a merchant environment where over one-third (34.3%) of retailers sell the majority of their products and services online.
In response to this fundamental change in how people buy, businesses across all industries innovated at breakneck speed. They added new web stores, adopted new technologies, and tested new strategies. Most importantly, they learned a lot as they embraced digital selling and discovered what their customers really needed from an online shopping experience.
Based on these trends as well as feedback from Magento Commerce customers, we identified seven key lessons that businesses should take away from 2020. We believe that it's imperative for your business act on them now, if you haven’t already.
Get the latest news, tips and advice for maximizing your online store.
Mar 16, 2021
In 2020, traditional consumer habits were disrupted and shopping online became the default way to buy. U.S. retailers were swarmed by online consumers, and digital sales for 2020 were boosted by $183 billion, up 42% from 2019. Just a few years ago, it would have been hard to envision a merchant environment where over one-third (34.3%) of retailers sell the majority of their products and services online. In response to this fundamental change in how people buy, businesses across all industries innovated at breakneck speed. They added new web stores, adopted new technologies, and tested new strategies. Most importantly, they learned a lot as they embraced digital selling and discovered what their customers really needed from an online shopping experience. Based on these trends as well as feedback from Magento Commerce customers, we identified seven key lessons that businesses should take away from 2020. We believe that it's imperative for your business act on them now, if you haven’t already.
Jan 13, 2021
Important considerations for customizing your Magento store with Magento Marketplace extensions and custom code
Dec 8, 2020
Adopting technology early is a challenge every business may face at some point in their growth and development. However, technology is now moving so fast that what might have seemed risky in the past might today actually be the safer bet, to stay ahead of the curve and ahead of the competition.
Nov 4, 2020
SaaS applications help businesses create well-functioning systems in this digital age, but they bring more value to the organization when connected. Read more.
The Salesperson of the Year Is Your Digital Storefront: A Guide to Perfecting Your Customer Experience for Peak Season
Oct 26, 2020
There’s an important reason the Magento Site Self-Assessment Checklist starts with asking whether your customers can easily shop your site on their mobile devices. Read more.
How Working with Partners Actively Engaged In Magento's Community Engineering Program Can Benefit Merchants
Oct 21, 2020
Magento's Community Engineering program has allowed the team at Atwix to be more involved and play a role in the development of new features on the Magento roadmap, contribute to performance improvements, and extend Magento capabilities. Read more.
Oct 2, 2020
The case for delaying or deferring platform upgrades often comes down to the immediate cost. However, the real cost of running an outdated version of any mission-critical software, not to mention the accumulated technical debt, can have a lasting material impact on a business. Read more.
Sep 24, 2020
As you make the pivotal decision of choosing an eCommerce solution, you want to make sure there are no surprises or hidden costs during or after the implementation. From third-party apps and ongoing maintenance to solution partners, optimization, and more, the cost goes far beyond the licensing fee. Read more.
Sep 23, 2020
Whether you are new to eCommerce and Magento, thinking about using Magento, or have been using Magento for years, we think you’ll get some great takeaways on how to reduce and rethink your total cost of ownership. Read more.
Sep 21, 2020
Businesses poised for a successful customer experience during peak season utilize some or all of the following common best practices, many of which customers now expect to find within all high-quality digital storefronts. Read more.
Sep 8, 2020
If we really want to enable great customer experiences, we must focus on all customers, not just those who are able-bodied. Read more.
Aug 28, 2020
During a recent panel discussion, industry experts pointed to the significant transformation happening in B2B commerce and outlined strategies for success. The panel, which was sponsored by Adobe, left attendees with the following four key takeaways. Read more.
Aug 25, 2020
The journey to success in your organization’s peak season – be that the traditional “holidays” or your industry’s specific busy period – starts with making sure the infrastructure of your digital storefront is ready to perform. Read more.
Jun 15, 2020
The Mobile Optimization Initiative (MOI) was formed to better understand the gap in mobile and desktop conversion. So far it has conducted more than 130 standardized experiments backed by real-world data. In this article, we deep-dive into some of the experiments as well as their learnings, which any merchant could easily apply to its mobile eCommerce strategy. Read more.
Jun 12, 2020
The new normal isn't here yet, but it will be here - whether it's weeks or months, once we start to venture outside more and more. Inevitably, brands that make investments in technology today to reimagine the customer experience online will find themselves better placed for the new normal than those that do not. Read more.
May 21, 2020
The old adage that drastic times call for drastic measures holds true as never before. It has never been more important to act fast and to be decisive. But it’s also more important than ever to not lose sight of your long-term business objectives. Read more.
May 20, 2020
A new report, commissioned by Adobe in partnership with 451 Research, focuses on the high-level IT trends, digital transformation pain points and opportunities, and technologies exerting influence over the digital commerce experience. It also offers a road map to achieving global digital commerce excellence. Read more.
Apr 22, 2020
Creating a winning eCommerce experience for these times involves evaluating your service strengths and limitations, then constructively applying those insights to where they’re needed most. Read more.
Apr 22, 2020
Four ways eCommerce can ensure business continuity to get you through turbulent times. Read more.
Apr 16, 2020
While some will say traffic is too high-level of a metric to mean anything, it is undeniably a leading indicator and proxy of market activity. So what kind of activity did we see in March as COVID-19 became a global pandemic?
Apr 9, 2020
Making the Magento 1 to Magento 2 migration will give you access to multiple great features and enhancements — better performance, advanced SEO, improved checkout, strong security, and marketing automation. In this article, we provide recommendations on how to make a smooth Magento 2 migration. Read more.
Feb 21, 2020
The Magento Community team is often asked how to increase the number of diverse speakers at Magento events and conferences. We now have a solution that works and is easy to implement. Read more.
Feb 13, 2020
Digital payments are becoming more popular as shoppers increasingly rely on their smartphones to help manage their money. Retailers are responding by giving customers a more seamless experience at checkout – both online and in brick-and-mortar stores. Read more.
Jan 17, 2020
ECommerce has given small and midsize enterprises a chance to grow into bigger companies with customers from all around the world. Those customers have high expectations from online businesses, challenging them to steadily improve the quality of their eCommerce businesses – from customer-facing operations on the front end to fulfillment and inventory management on the back end. Read more.
Jan 13, 2020
Shoppable content has been around for centuries, starting with booksellers that published catalogs a few decades after the invention of the printing press more than 500 years ago. Since then, marketers have steadily adopted the latest technologies to mix content and commerce, turning audiences into shoppers. Read more.
Jan 6, 2020
Here are six common signs that indicate a business should revisit its current operational workflows and evaluate how leveraging a lightweight product information management solution (built with the power and performance demands of large-scale enterprises) can help them scale and grow. Read more.
Dec 23, 2019
From commerce trends, to eCommerce case studies, to low-cost ways to grow your small business, our readers were passionate and immersed in a number of different digital commerce topics in 2019. Read more.
Dec 18, 2019
Say goodbye to the complex and time-consuming process that you experience when listing products on Amazon. Read more.
Dec 16, 2019
Although eCommerce is still a relatively small part of overall retail sales, online shopping is growing for both business and consumer buyers. In this edition of “Mind-Blowing Stats,” we take a look at the state of eCommerce, how and how much people and businesses buy online, and what eCommerce trends to expect in the future. Read more.
Dec 9, 2019
It’s an exciting time in the retail space. From augmented reality to artificial intelligence to conversational UI, a plethora of different technologies exist that could have a beneficial impact on your bottom line. So which retail technologies will impact retailers and merchants most in 2020? Read more.
Dec 9, 2019
Is your eCommerce business meeting the needs of modern day B2B and B2C buyers? If the answer is no, then you could be missing out on a big opportunity to differentiate yourself from your competition. Read more here.
Dec 5, 2019
Bad eCommerce practices can easily creep into a business. Therefore, it’s important to run regular diagnostics to identify common bad practices that, without proper management, can be detrimental. Let’s dive into each area to help you uncover clues of profit-killing activities that could be hiding in your eCommerce business. Read more.
Nov 26, 2019
The experiences that people encounter in their everyday lives as consumers are now shaping their expectations in the B2B world, too. Indeed, the lines continue to blur between B2B and B2C buyers, and it is this realization that has many companies playing catch-up with their B2B eCommerce strategies. So what does the modern B2B buyer’s journey look like?
Nov 19, 2019
While it’s clear that B2B commerce is definitely making strides, and we're seeing quite a bit of uptake in that space, it’s still fairly early days. Picking the right eCommerce solution that is truly built to support a B2B eCommerce framework is imperative. Here is what to look for. Read more.
Nov 6, 2019
Use these 10 questions to start a conversation with potential integration partners
Oct 31, 2019
Mobile is changing the way people research and eventually purchase products and services. Indeed, the speed, simplicity, and evolving features and functionality of the devices we use have transformed the buying experience and mobile commerce is finally moving to the mainstream. Read how you can master the art with these 4 tips.
Oct 9, 2019
Four diverse businesses found a common solution by integrating Magento Commerce with their Microsoft Dynamics ERP
Oct 9, 2019
Nearly 3.5 billion people around the world use social media to find new brand and make eCommerce purchases. Make sure your product information is on point if you want to sell on social.
Sep 18, 2019
As robots get more affordable and accessible for a wider range of companies, logistics providers are finding innovative new ways to incorporate them into their operations in order to help shippers run streamlined, industrial automated supply chains.
Sep 5, 2019
Tips that Merchants who use Magento Commerce should consider employing to ensure a robust digital holiday season
Aug 28, 2019
When you’re ready to add eCommerce to your business mix—and you’re serious about growth—you need a best-in-class eCommerce platform. Use this 10-step checklist to start building your ERP integration strategy.
Aug 27, 2019
Harness the power of the Amazon Buy Box and turn your company into a selling machine with Magento's Amazon Sales Channel
Aug 8, 2019
The holiday season is the most wonderful—and the most challenging—time of the year for e-commerce sites. Amid the gift-buying frenzy, the high-traffic season sees intense competition from other merchants, increased instances of cybercrime, and overwhelmed, busy, distracted shoppers. Use these eCommerce strategies.
Jul 16, 2019
How to make sure you’ve checked all the boxes for your current needs as well as your expected requirements
May 9, 2019
Early results from this quarter’s Magento Community Initiative are in! This quarter’s results are all about testing and optimizing conventional eCommerce features.—WISHLISTS, BREADCRUMBS, and CONTINUE SHOPPING BUTTONS.
Apr 24, 2019
B2B buyer expectations are shifting toward eCommerce. Here’s what that means for B2B vendors. As Forrester recently reported, the US B2B eCommerce market is now estimated at $1.1 trillion and should hit $1.8 trillion, or 17% of all B2B sales, by 2023.
Apr 18, 2019
Expanding into new countries is a proven way to grow your business.
Apr 10, 2019
73 percent of consumers want order tracking across all touchpoints but only 7 percent of retailers can deliver it. Learn what customers want most from omnichannel retail brands, then use this information to help your eCommerce site excel.
Apr 2, 2019
This article is part of our ongoing
Mar 18, 2019
The vast majority of Americans–95%–own a mobile phone, and these devices are now officially the most popular way to shop online, according to the Pew Research Center. Take a look at the Mobile trends driving revenue.
Feb 28, 2019
We've narrowed it down to the 3 most important trends that will ultimately have the greatest impact on eCommerce Conversion Rate Optimization in 2019. Gain insights on how to boost your conversions now.
Feb 20, 2019
3 Key Findings for Mobile Commerce. This article is part of our ongoing Mobile Optimization Initiative series designed to help merchants close the mobile revenue gap.
Jan 28, 2019
Optimize your eCommerce store for mobile search. 5+ tips for getting more traffic and sales by optimizing your site for mobile devices. Improve load time, images, UX, and more.
Jan 7, 2019
Mobile experiment results from over 250 UK-based retailers
Dec 20, 2018
Razoyo’s clients reaped some surprising benefits while participating in helping the merchant community.
Dec 13, 2018
There’s a huge gap in mobile commerce between time on site and conversions. Users spend 39 percent more time on mobile than on desktop , but they buy significantly less than they do when on desktop and abandon mobile shopping carts 86 percent of the time.
Nov 23, 2018
eCommerce SEO has the ability to increase visibility and drive potential sales to your B2C or B2B website. These are the cornerstone to any successful eCommerce website. Use these 15 Tips to Boost Traffic.
Nov 21, 2018
Smartphone conversion rates have improved over the last couple of years, however, we are still nowhere near to closing the mobile gap.
Nov 15, 2018
Magento merchant uses HiConversion and PayPal to increase their conversion rate
Nov 8, 2018
With holidays just around the corner, now is the perfect time to get some experiments set up to capture more mobile sales.
Nov 1, 2018
You’ve always kept a sharp eye on your key performance indicators (KPIs), but did you know that optimizing your revenue per visitor (RPV) can accelerate the growth of your eCommerce business? Read on and we’ll share some key changes you can make on your site today.
Oct 25, 2018
We don’t have to tell you that mobile is hot right now. But the dirty secret is that conversion is not. Mobile revenue continues to lag far behind all other devices. Some 86 percent of mobile shoppers abandon their shopping carts during the checkout process. Read about mobile optimization.
Oct 24, 2018
Don’t let out-of-stocks, overstocks, and preventable returns ruin your peak season performance. Having a full understanding of your multi-channel order process, channels, carriers, and delivery points will help you create a solid holiday commerce strategy.
Oct 19, 2018
What if there was a technology that allowed you to contact potential buyers as they strolled by your place of business. Read about Beacon Technology, Proximity marketing, and eCommerce. Stay one step ahead of the growing competition.
Oct 16, 2018
If we’ve learned anything from Black Friday and Cyber Monday’s past, it’s that retailers need to
Sep 27, 2018
What is the state of B2B eCommerce in ANZ, Southeast Asia and India? Read this published report which offers new data about how B2B companies across Asia-Pacific are integrating online transactions into their commerce businesses.
Sep 20, 2018
A new report by Econsultancy, State of B2B eCommerce in ANZ, Southeast Asia and India, published in association with Magento, looks at the extent to which companies in the region are seizing the B2B eCommerce opportunity, and investing in important capabilities to boost adoption. Read more.
Aug 29, 2018
Takeaways from the Econsultancy roundtable discussions with client-side marketers
Aug 15, 2018
A month-by-month plan to connect with your existing customers and generate more revenue
Aug 14, 2018
Takeaways from an Econsultancy roundtable in Hong Kong.
Aug 7, 2018
Takeaways from the Econsultancy roundtable with Magento & eWave
Jul 30, 2018
With the rise of eCommerce and blending of the digital and physical worlds, many retailers are exploring new strategies to get ahead in a competitive marketplace. A great sale may be enough to garner customer attention, but the experience is what drives a sale. Read more.
Jul 26, 2018
‘It’s The Most Wonderful Time of the Year’ (For Insights) With consumers reveling in su
Jul 23, 2018
How to make the most of peak days and keep the new customers they bring
Jul 18, 2018
Conversion rate optimization (CRO) has become a critical part of improving eCommerce site performance and marketing ROI
Jul 16, 2018
The most successful companies welcome change, seeing future unknowns as opportunities to disrupt and win. AI offers us the opportunity to create intelligent assistants that perform tasks on our behalf and some we couldn’t possibly be expected to.
Jul 16, 2018
The challenges and opportunities of supporting the customer at every step of their journey
Jun 14, 2018
Anita Andrews, Magento's Head of Data Analytics Services, weighs in
Jun 1, 2018
The cupcake maven shares the key ingredients of her success
May 17, 2018
Insights from Sucharita Kodali, Vice President and Principal Analyst at Forrester Research Inc.
May 15, 2018
Merchants have focused personalization efforts on the browsing and transacting experience. But can they do more?
May 14, 2018
How manufacturers or merchants who sell in larger quantities can grow with both B2C and B2B
Apr 11, 2018
It pays to be thorough in B2B lead generation
Apr 3, 2018
A change in traditional B2B buyer behavior is forcing manufacturers, distributors, and wholesalers to innovate or be left behind by their competitors. Improve your B2B buying experience and boost your ROI. Read more.
Mar 20, 2018
Why headless CMS commerce is growing in popularity and which merchants it works best for. In our recent joint webinar on ten B2B eCommerce trends for 2018, BORN and Magento predicted that headless CMS commerce will become a popular type of website architecture in the coming year and beyond
Mar 14, 2018
An Extension of the 2017 Magento Masters Yearbook
Feb 28, 2018
A substantial part of comprehensive Magento development and a powerful marketing and sales tool, Magento customer segmentation allows a retail company to divide online store visitors into groups and develop a focused approach to each group. Insights from our Solution Partner ScienceSoft.
Feb 26, 2018
Experts from Gorilla Group, Mobify, and Magento weigh in
Feb 21, 2018
Embrace the digital revolution that can help turn your sales reps into superhuman sellers
Feb 12, 2018
Originally posted on
Jan 10, 2018
Which teams need to see them and how they can act on the data
Jan 9, 2018
The line-blurring solution offers several advantages for shoppers and marketers, but challenges exist that could be a deal breaker for some
Jan 3, 2018
A quick list of question to help you get started with planning your upgrade
Dec 21, 2017
A checklist to improve your B2B eCommerce sites
Dec 19, 2017
Gorilla Group’s survey of B2B business leaders
Dec 13, 2017
How to save your stories and deliver quality, helpful, and valuable content to your followers
Dec 11, 2017
What you need to know about buying items at retail tax free, and avoiding the associated pitfalls. As a reseller, in most cases you should not have to pay sales tax when buying items, as long as your vendor accepts a valid resale certificate.
Dec 6, 2017
While not as sexy as AI robots, data is changing commerce in unprecedented ways for retailers who use it well
Dec 5, 2017
Customers expect the same consistency and convenience in B2B transactions as they do in B2C
Nov 28, 2017
A B2B customer might take longer to convert, but you’ll have a great customer once you do
Nov 27, 2017
According to eMarketer, eCommerce is expected to climb 15.8 percent this holiday season, while total retail growth will slow to 2 percent! As an e-retailer, you should be doing everything in your power to ensure that your website is optimized. Read More.
Nov 20, 2017
Robert J. Moore runs through the numbers and offers data-driven tips to help you succeed this holiday season.
Nov 14, 2017
It is only a matter of time before Amazon disrupts B2B too
Nov 13, 2017
Originally posted on
Nov 7, 2017
Tips, strategies, and tactics to support your digital transformation
Nov 6, 2017
Insights from Jenna Warren, Co-Founder of Creatuity
Oct 19, 2017
It’s time to collaborate on a consistently-branded holiday shopping experience
Oct 17, 2017
Use caching, load balancing, and order processing to protect your site from the “thundering herd”
Oct 16, 2017
Now is the time for technology providers and merchants alike to seize the opportunity
Sep 20, 2017
Check out this 5-point checklist to assess your holiday readiness
Sep 6, 2017
Uber and Amazon have given customers unbelievable delivery times and total transparency. But what’s next?
Sep 6, 2017
The hottest thing since responsive web design
Aug 30, 2017
Capture your share of purchase-ready holiday visitors with these easy-to-implement tips for Magento
Aug 29, 2017
Use Transactional emails to secure that second purchase and lifelong customers
Aug 24, 2017
Helpful checklist will help make sure you’re driving to conversion
Aug 2, 2017
Are your customers using mobile? Categorically, yes.
Jul 27, 2017
There’s still time to create a checkout that will give you a better customer experience and increased conversions
Jul 26, 2017
Tips on timing and harnessing branded holiday opportunities.
Jul 20, 2017
Integrating your web platform with your enterprise resource planning software can interconnect disparate parts of your business, improving data visibility and accuracy.
Jul 18, 2017
Artificial Intelligence Marketing is coming. What will it bring?
Jul 17, 2017
Proven strategies for an intelligent approach to holiday readiness.
Jul 13, 2017
The new holiday commerce guide from Magento shows you how
Jun 28, 2017
How Shinola and DOMU streamlined their payment experiences
Jan 12, 2017
Magento Partners Look at How Retailers Can Differentiate in the Year Ahead
Jan 11, 2017
Magento Partners Look to the Year Ahead
Dec 20, 2016
How we've improved the support process for both clients and our team
Dec 13, 2016
Here is an (abridged) history of our support team and some learnings we've gathered along the way
Dec 9, 2016
Cyber Monday might be all the rage, but Black Friday is a classic
Nov 30, 2016
There are many ways to ensure your customers have a good onsite experience, and one of the most t
Oct 4, 2016
Email marketing #fitspiration from Slendertone!
Jan 18, 2016
Peter Sheldon's predictions for 2016
Nov 30, 2015
In this excerpt from his merchandising course, Magento expert and Magento U trainer Steve Kukla a
Nov 19, 2015
How to leverage the traffic and data you gather in Q4
Oct 29, 2015
Insights from Bronto Software’s Holiday 2015 survey
Oct 27, 2015
5 reasons your customers aren’t buying and what you can do to fix it
Oct 7, 2015
As Holiday 2014’s nice-to-dos become must-dos in 2015, eCommerce merchants will need to hone in o
Sep 29, 2015
How to make the most of the increased usage of ad blocking software
Sep 23, 2015
Use these social media tips to attract and convert more website visitors so you can grow your eCommerce business
Sep 16, 2015
Successful marketers need partners who can expand their brand’s reach and drive conversions across a full range of mediums
Sep 10, 2015
Read Tryzens in-depth report on the choices, preferences and behaviours of modern UK customers
Sep 8, 2015
Retailers looking to do business in China must first take the proper steps to ensure their cross-border endeavors are successful
Aug 31, 2015
Show the hackers who’s boss
Aug 11, 2015
What you could be doing with analytics to learn about your customers and to better engage with them
Jul 1, 2015
Insights from our recent webinar
Mar 10, 2015
This year, these 8 things will determine the success of your email marketing efforts
Feb 19, 2015
Our consumer survey revealed that managing multiple-device shoppers isn’t “one size fits all”
Jan 21, 2015
Venture partner Sean Percival offers advice on how to avoid five common “rookie mistakes”
Nov 26, 2014
How to sharpen your email strategy for the holiday season
Oct 29, 2014
Practical tips to help you deliver on customer expectations
Aug 6, 2014
RWD is the best way to optimize engagement with customers across all digital touch points
Jul 7, 2014
Great tips from our partner blogs
Jun 30, 2014
Developers aren’t the only ones who profit from working with Magento Products
Jun 9, 2014
Building trust isn’t the only way reviews can help you increase sales
Apr 2, 2014
Is it time for you to move on?
Mar 12, 2014
Part 2 of our 5-part series: Get a Photographer Who Can Tell Stories
Mar 4, 2014
Members-only sites are proving that customers are willing to put in the extra effort for exclusivity and personalization
Feb 12, 2014
Part 1 of our 5-part series on creating a great brand story for your online store
Feb 11, 2014
Boost Valentine’s sales, and save the day for tardy lovebirds
Dec 18, 2013
5 things you can do now to improve your search engine rankings
Dec 12, 2013
Help your technical team make sure your site is in top running condition
Dec 3, 2013
Magento’s ECG identified the top five coding issues, which represent 84% of all performance issues
Nov 27, 2013
Magento Partner ShipWorks offers six tips to get ready for the rush.
Nov 13, 2013
In commerce, change is the norm!
Nov 8, 2013
cloud.IQ has already helped many businesses turn abandoned carts into sales
Nov 7, 2013
Learn how to improve conversion through segmentation best practices
Oct 25, 2013
Understand why customers abandon shopping carts and how to motivate them to return
Sep 23, 2013
How to get more out of Google Analytics
Jun 4, 2013
It's the perfect time to start leveraging Google Shopping to generate traffic
Apr 9, 2013
Magento Enterprise Edition’s growing popularity as an eCommerce solution stems, in part, from its
Apr 9, 2013
If you're like the majority of site owners, then you're probably not satisfied with your eCommerc
Apr 9, 2013
My grandfather purchased a new Oldsmobile every three years for most of his adult life.
Apr 9, 2013
We've found there are generally two types of merchants: those who understand the importance of design and those who will. Here's a list of some key areas for you to consider when building or upgrading your eCommerce channel.