How to Set Up Your Brand for a Winning Holiday Shopping Season
July 26, 2018
‘It’s The Most Wonderful Time of the Year’ (For Insights)
With consumers reveling in summers delight, the winter holidays have yet to register on their radar. For merchants, this is an ideal time to begin preparations for the busiest shopping season of the year. According to Adobe Analytics, the 2017 holiday season set a high-water mark: “Online shopping sales hit a record $108.2 billion this holiday season, a 14.7 percent increase from last year.”
It’s also no secret mobile devices are playing a significant role in driving these record-breaking numbers. Adobe reports that in 2017, “Mobile shopping totaled $35.9 billion, 33.1 percent of the total $108.2 billion generated.”
The Holiday Season Grows Businesses. Prepare Your Brand to Reap the Benefits.
According to U.S. Census Bureau “Sales dropped off 19.9 percent in Q1 2018 from Q4 2017”, making your pre-holiday infrastructure investment even more of a worthwhile investment. Meeting and exceeding customer expectations on a digital level has become a major element of driving revenue, winning customer loyalty, and expanding competitive space during the holidays. Are you equipped to deliver on the promise of omnichannel experience?
From fine-tuning website functionality to streamlining the fulfillment process, there is a lot of ground to cover as you prepare your commerce business for the holiday shopping rush.
To help offer a foundation for a successful holiday season, we’re presenting you with this early holiday gift, the 2018 Magento Holiday Commerce Guide.
We’ve focused on the ‘3 Keys to Sustained Commerce Success’ which prioritize the customers brand experience, optimize the buyer’s journey, and provide tools for operational enhancements.
Create a Superior Shopping Experience
Fulfill the Shopper Journey
Leverage Shopper Data and Business Insights
Listed for quick reference and scanning, this comprehensive eBook outlines essential insights and strategies drawn from fifteen of our most experienced commerce partners:
Lyons Consulting Group
Preview the Expert Intel We Have in Store:
Merry and Memorable Shopping Experiences
Prioritizing the consumer experience to elevate engagement
Tapping Transaction Data Points
Identifying your most valuable holiday customers
Harness Omnichannel Fulfillment Tactics
Uphold the customer experience in the post-order fulfillment phase
7 Ways to Connect Online and Offline Interactions
Synching customer analysis to gain consumer insights
Holiday SEO Preparations
Grow your online presence to convert more seasonal shopper
These insights will offer you a blueprint for holiday success and offer a means to “weatherproof” your operations during the post-holiday drop-off.
For additional tips to charge your holiday commerce experience, download the free 12-page guide now.