February 11, 2014
Internet Retailer reports that three in five consumers surveyed prefer to purchase Valentine’s gifts online, and the majority of these shoppers are looking for the same kinds of deals that drove strong holiday numbers in 2013—especially when they’re shopping last minute. The following three promos can help you boost Valentine’s sales, and save the day for tardy lovebirds.
Personalized Offers for Existing Customers
With repeat customers driving 40-50% of sales for merchants, try offering last-minute promotions on perennial gift items that customers purchased last year. It’ll not only remind them to shop, but to shop with you.
Abandoned Cart Discount
Have a look at the carts that have been abandoned, especially those with gifts, and offer a special Valentine’s discount if they complete that order.
Free Shipping or Free Expedited Shipping
As we saw at holiday, free shipping drives conversions for Valentines day with 83% of shoppers saying they’re more likely to buy if offered free shipping. Cameron Hughes Wines is offering free shipping on Fran’s Chocolates, a creative partnership that’s also bringing together complimentary products.
Want to know more about using promotions in Magento Enterprise Edition? Check out Magento U’s on-demand course Stepping up Sales with Magento Promotions and Discounts