June 28, 2017
It’s more important than ever to streamline the payment experience—and Magento has teamed up with Amazon Pay to enable customers to pay using the credentials already stored in their Amazon account. “Through this integration, Magento merchants can easily incorporate Amazon Pay into their site, reduce friction at checkout, and reach the hundreds of millions of Amazon customers who have come to value this trusted, familiar Amazon buying experience,” says Patrick Gauthier, Vice President of Amazon Pay. Over 2,700 merchants are already using Amazon Pay with Magento Commerce and the successes have been impressive.
A Streamlined Checkout & Enhanced Multi-Channel Shopping Experience
Amazon Pay with Magento Commerce has helped U.S. retailer Shinola improve the customer experience, eliminating friction during checkout. In the first three months after adding Amazon Pay, 19% more mobile users and 5% more desktop users completed their online purchases. Amazon Pay has quickly become a favorite alternative payment option with one in four mobile Shinola shoppers choosing it for their online purchases.
UK-based online retailer DOMU has experienced similar success, cutting the checkout process to just three clicks with Amazon Pay and enhancing the multi-channel shopping experience for DOMU shoppers across all their devices, increasing tablet conversion by 38% and mobile conversions by an outstanding 50%.
How to Implement Amazon Pay
Amazon Pay is easy to set up! If you’re on Magento Commerce (version 2), just register for Amazon Pay and install the extension for free. There are a few more configuration steps for Magento Commerce (version 1), but it’s also a quick and easy setup. Once Amazon Play is in place, Amazons customers can easily log in and pay on their Magento store with the information already stored in their Amazon account. It’s a win-win!
For a limited time, Magento merchants can take advantage of a special offer when they add Amazon Pay to their Magento store. Learn more about the promotion the promotion here.