Data-Driven Insights: How to Optimize Your Online Business for the Holidays

November 20, 2017

By: Robert J Moore,

Head of Magento Business Intelligence

, Magento Commerce

How big is Black Friday? The average retailer is selling 220 percent more merchandise than on any other day, and Cyber Monday is even bigger at 250 percent. So why is AOV typically down? Head of Magento Business Intelligence, Robert J. Moore, runs through the numbers and offers data-driven tips to help you succeed this holiday season.