November 8, 2017
The countdown to the holiday season has begun and social media can have a significant influence on a consumer’s purchasing decisions. If you want to position your eCommerce business for maximum holiday spending, then your social media plan needs to be strong. Here are four tips to drive more sales from your social media campaigns this holiday season:
1. Take Advantage of Social Automation
Automating some of your social media messaging can not only save you valuable time during the busy holiday season but also ensure that you’re reaching your audience with the right message at the right time. Some tools, such as Hootsuite’s Autoscheduler, help you track which days and times your posts receive the most clicks on each social network so that you can optimize when your posts go live. For example, your special holiday promotion may draw the largest audience at 9:00 a.m. on Twitter but 4:00 p.m. on Facebook. It’s important to keep in mind, however, that not all messaging should be automated, especially when direct contact with customers is involved. Your shoppers still expect a personal touch when they’ve reached out or responded to you over social media.
2. Inform Your Holiday Marketing Strategy With Last Year’s Social Data
Did you know that 81 percent of the U.S. population has a social media profile? There is a staggering amount of social data that you can leverage to inform your holiday marketing strategy this year. Using eCommerce marketing automation, you can identify your top performing channels and focus more of your efforts on these channels to boost your ROI. In fact, you can even identify top-performing content so that you can make similar types of messaging for your target audience.
Social data provided on Facebook and Instagram can give your holiday marketing campaigns an extra boost if you pay close attention. Not only does social media offer real-time demographic information, but you can see how your audience responds to content over various platforms. That will provide you with valuable insights on the best way to reach them with time-sensitive content and promotions.
3. Tap Micro Influencers to Help Spread Holiday Cheer
You don’t need to tap into famous celebrities to take advantage of influencer marketing. This year, consider partnering with micro influencers to promote your brand for the holidays. Micro influencers are simply bloggers and social media influencers on a smaller scale. In fact, some studies have shown that micro influencers are more effective with marketing campaigns compared to influencers with an enormous amount of followers. Consider reaching out to well-known bloggers in your niche and partner with them for the holidays. Not only are these social influencers more cost-effective, but they can potentially drive more social buzz for your brand.
4. Get into the Holiday Spirit
Social media is one of the most effective channels for boosting engagement and connecting with your audience. To make the most of it, you should get into the holiday spirit and celebrate with them. The more people trust your brand, the more likely they are to choose your eCommerce store as the place to buy from this holiday season. According to leading online reward provider Smile.io, the holiday season is responsible for 50 to 100 percent more revenue than the rest of the calendar year. People want to purchase from brands who they know and trust.
Starting now, you should be using social media to connect with your audience and humanize your brand. Make it a point to share a few pictures of your employees getting into the holiday spirit. Use Instagram Stories to take your audience behind the scenes of your festive office party or have them vote on who had the best ugly Christmas sweater on Facebook.
Springbot provides advanced eCommerce marketing technology for small to medium-size retailers. We make the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple, from e-mail and social marketing to online ads, Amazon Marketplace, and more. The key is Springbot’s integration Magento to deliver the power of data management, marketing automation, and analytics. We then take that information and make data-driven marketing recommendations specifically tailored to your needs. This holiday, take advantage of Springbot’s Facebook and Instagram retargeting capabilities, which show customized ads to your customers on highly targeted social channels.