August 11, 2015
At this year’s Imagine Commerce 2015 Conference, I had the opportunity to take part in a panel on how Business Analytics with Magento could help end-users better leverage their existing web analytics data to influence decisioning in their organizations. My co-panelists, analytics experts in their own right, included Roger Willcocks, the Owner & Director from Screen Pages, and Marcia Jung, a Google Analytics Product Manager.
The three of us knew there was a lot of potential ground to cover in a thirty-minute window and, as you might imagine, there are lots of tools out there to help you handle those unique scenarios. Each of the panelists has seen Google Analytics play a transformative role for many clients, much like Magento has for them as well. With that in mind, our goal was to walk through some specific use cases on Google Analytics that each of us have seen firsthand with our clients. If you didn’t have the opportunity to attend, we’ve made it easy for you to catch the insights in the recorded session.
No matter where you are with your use of analytics today, there is, in almost all cases, more you could be doing and more you could be learning about your customers to better engage with them. Tools to get you started are readily available and free of charge on Magento Connect, like the Google Universal Analytics and Enhanced Ecommerce module and the New Relic module, which were both designed and released by Blue Acorn. Hopefully, the thirty minutes we had inspired users at all levels with examples of how to take the next step.
Kevin Eichelberger is the founder and CEO of Blue Acorn, a premium eCommerce agency helping retailers and brands achieve growth through a data-driven approach. Founded in 2008, Blue Acorn is the result of Kevin’s great passion and knowledge of all things eCommerce. Kevin’s data-driven approach has culminated in a strong, growing business that’s success is closely tied to the success of its clients.