May 5, 2016
ClearBags, one of the largest suppliers of crystal clear product packaging in the US, was an early Magento 1-adopter, launching on the platform in 2009. ClearBags continues to be a trailblazer by migrating to Magento 2 and using the opportunity to upgrade from Magento Community Edition to Enterprise Edition. We shared their ecommerce journey at Imagine 2016: Our B2B Journey from Magento 1 CE to Magento 2 EE. Their experience can help you understand the advantages of migrating to Magento 2.
There are three critical things to consider when upgrading to Magento 2—when, where and how. These are the three questions you need to consider to ensure your eCommerce business continues to thrive.
When will you move to Magento 2? For ClearBags, the tangible financial benefits of Magento 2 led them to decide to upgrade from Magento 1 to Magento 2 as quickly as possible. Realizing that innovation is critical to success in eCommerce, ClearBags continually invests in improvements to their website. Remaining on Magento 1 meant that any new custom features built for the site would be built for Magento 1 and then would be reworked for Magento 2, when they migrated to the new platform.
We also discovered that with a Magento 2 trained development team, custom development work on Magento 2 took 80% of the time as the same work on Magento 1.
Where do you migrate to Magento Community Edition 2 or Magento Enterprise Edition 2? ClearBags had successfully grown their business on Magento Community Edition 1 for eight years. Reviewing their plans and the impact the performance of Magento Enterprise Edition has on sales and conversion rates, it became clear that migrating to Magento Enterprise Edition 2 had a clear financial advantage.
The migration from Magento 1 to Magento 2 is the perfect time to consider if your business has grown to the point of needing enterprise-grade Magento features. Because you are already migrating versions, the time to upgrade editions can be trivial, especially in comparison to the advantages gained.
There's no one-size-fits-all recommendation for Magento Community Edition vs Magento Enterprise Edition. In the session, we walked through specifics of how to calculate the value of Magento Enterprise Edition for your business. This process allows you to understand which edition of Magento makes the most sense for you. Often, the cost savings and increased sales seen on Magento Enterprise Edition will mean that this option makes the most financial sense. Before making that decision, run through the numbers yourself and find out what's right for your business.
How does one move from Magento 1 to Magento 2? The first step with any Magento project is to review what custom development is needed. To aid in this, the ClearBags project started with a Magento Enterprise Edition 2 base installation. Once this was set up, we reviewed the features provided by Magento Enterprise Edition 2 to help us determine what customizations were needed. In the talk, we covered the specific features we were able to leverage to avoid custom development work and to save time and money on the project.
After mapping out what custom development work was needed, we performed a test data migration, using Magento 2's data migration tools, to allow us to work with real product data while developing the custom features needed. From there, our development team focused on coding the custom features and then testing them using Magento 2's extensive built-in tests. In the talk, we covered the specific custom functionality that we developed for ClearBags.
ClearBags has already seen great results by upgrading to Magento Enterprise Edition 2. The initial results have focused around improved performance, decreased maintenance costs and a faster time to market for new initiatives. Many of these improvements are thanks to the technical wins detailed in the talk.
The ClearBags Magento Enterprise Edition 2 site is substantially faster and can scale to handle more visitors than the Magento Community Edition 1 site ever could. To ensure these results were as accurate and unbiased as possible, we turned to a third-party hosting provider, LexiConn, to benchmark the actual ClearBags.com codebase running on Magento Community Edition 1 versus Magento Enterprise Edition 2. Here are some of the results:
3,308% increase in the number of simultaneous homepage visitors served
Under heavy loads, Magento 2 raised the load on the server 59% less than Magento 1
Under heavy loads, the Magento 1 site took 3 seconds to respond. Magento 2 - 0.2 seconds.
Pages began to render twice as quickly on the Magento 2 site
Based on studies of the impact of site performance on conversion rates, we calculated that for a business selling $1,000 per day, each 1 second delay could cost $25,000 per year. If you sell $10,000 per day, that same delay could cost you $250,000 per year.
Thanks to the advanced framework and technologies built into Magento 2, this project was developed in eight weeks and clocked in under 1,000 developer-hours. Future development projects on this project running on Magento 2 are expected to take only 80% of the time as the same projects on Magento 1. Combined, this means that maintenance costs will be lower and that new features can be developed and brought to market faster than competing sites on other platforms.
Migrating from Magento Community Edition 1 to Magento Enterprise Edition 2 provided ClearBags with great results that are making an immediate financial impact on their business and will allow them to grow and expand even faster on the solid foundation of Magento 2.
Follow Joshua on Twitter @JoshuaSWarren
Joshua has worked in eCommerce since 1999. He is the Founder & CEO of Creatuity, a full-service eCommerce agency that since 2008 has helped retailers of all sizes achieve success with Magento. As a frequent conference speaker and author, he is constantly exploring the future of commerce and how technology will provide richer, more engaging shopping experiences. Warren is a Magento Certified Solution Specialist, a Magento Certified Developer Plus, and a 2016 Magento Master.