Cosmetics Brand is Ready for Its Close Up
September 9, 2015
As the world’s number-one makeup artist with a career spanning over 20 years, Charlotte Tilbury launched her own line of designer cosmetics at Selfridges, London, and online in September 2013.
With a product line about to launch, they wanted a responsive site that both reflected Charlotte’s style and offered best-in-class retail features and functionality across all devices. Key asks for the new site included easy bundling tools for a variety of shop-the-look options for cross-sell and up-sell, along with robust content marketing capabilities. Additional requirements included search, email, wish list, reviews, gift cards, full page caching, and multi-site/multi-store functionality. Magento Gold Solution Partner Space48 collaborated closely with the Charlotte Tilbury branding team to deliver a responsive site that met both their brand and retail requirements with Magento Enterprise Edition.