Designing for Creative Freedom & Total Brand Engagement
August 27, 2015
Headquartered in New York, fashion designer, Mara Hoffman, started her namesake label in 2000 and had her New York Fashion Week debut, showing Ready-to-Wear, in 2008. The company has since evolved into a full lifestyle brand, encompassing Women’s Ready-to-Wear, Swimwear, Childrenswear, Bridal, and Activewear.
Mara Hoffman’s bold and eclectic designs are drawn from what inspires her, from nature and mythology to her travels around the world. Engaging clients through her stories and blog was an important requirement to capturing the essence of the brand in the digital shopping experience.
Read the Full Mara Hoffman Story