How Guideposts Successfully Scaled Its Business with Magento Commerce
November 24, 2020
Guideposts, a nonprofit organization that encourages wellness through inspirational content creation, reaches millions of people, inspiring them to believe anything is possible with hope, faith, and prayer. The brand has accomplished this through many outreach programs to connect with people from all walks of life and help sustain them in times of spiritual need.
Since launching its eCommerce store in 2006, Guideposts continues to grow and has established itself as a leading source for faith-based media products, such as greeting cards, magazines, music, videos, and more.
Transforming the commerce experience
After outgrowing its original platform, Guideposts migrated to Magento 1 Open Source in July 2011. In early 2020, Guideposts partnered with Rave Digital, a Magento partner in the Adobe Solution Partner Program, to help with a rapid upgrade from Magento 1 to Magento Commerce, hosted in the cloud. The brand was up against the Magento 1 end-of-life timeline and wanted to remain on a stable, secure platform. Guideposts was keen to offset declining sales resulting from a lack of advanced user experience features and core functionalities.
Guideposts was eager to take advantage of the core functionality of Magento Commerce, including Page Builder, dashboarding, reporting, and advanced analytics. The company was also looking forward to seamlessly integrating Magento Commerce with its order management and inventory management systems.
The rich ecosystem of Magento extensions continues to be an integral component of Guideposts’ eCommerce and digital marketing infrastructure as business evolves. The ShopGuideposts.org implementation of Magento Commerce is tightly integrated with its flagship CMS site, Guideposts.org, to let customers experience the richness of its content and seamlessly subscribe, purchase, and engage in member activities.
The results after migrating to Magento Commerce speak volumes to the brand’soverall improvement:
• 205% increase in product revenue
• 128% increase in number of transactions
• 25% increase in conversion rate
“Our recent implementation of Magento as a core component of our digital ecosystem is one of our most substantial accomplishments to date,” says Carl Hixson, chief technology officer at Guideposts Media. “The Magento platform has enabled us to realize our vision of providing our customers with an engaging digital marketplace and will facilitate the continual achievement of our eCommerce and digital marketing initiatives. Together with our valued partner Rave Digital, we have created a world-class online environment that will position us to reach our growth and conversion metrics well into the future.”
Rave Digital and Aheadworks (a Silver-Level Partner in the Adobe Solution Partner Program) deliver award-winning, client-dedicated eCommerce solutions, and world-class extensions for Magento. Our dedicated team of Magento Developers and Magento Architects ensure clients’ eCommerce solutions precisely meet current business requirements, with native ability to scale with their business.