IRCE 2017: Meet Five Merchants Transforming their eCommerce with Magento

June 6, 2017

IRCE 2017: Meet Five Merchants Transforming their eCommerce with Magento

The annual Internet Retailer Conference & Exhibition has begun and the Magento team is onsite showing product demos and meeting with retailers and merchants at booth 929.

This year, we’re joined by five Magento clients at our booth for the Customer Spotlight series. Hear directly from Audio Advice, Boy Scouts of America, SuperATV, Rural King, and Zumiez about their implementations and ask them questions face-to-face. Here is just a sneak peek of the eCommerce successes these customers will share:  

Audio Advice

The experts in all things high-end audio and home technology, Audio Advice wanted to curate product recommendations and create a great customer experience. With Magento, the brand expanded their personalization capabilities with cross-sell and up-sell, “Sound Profiles,” and more. Post-launch, the company saw a staggering 220 percent increase in traffic. Audio Advice outperformed their projections and delivered a positive return on their investment.

Boy Scouts of America

The Boy Scouts of America is one of the largest and most prominent values-based youth development organizations in the country. They were challenged with an aging eCommerce site and complex ERP system. They chose Magento to launch their ScoutStuff Reseller B2B site and ScoutStuff B2C sites. Both their retail and wholesale sites saw increases in orders and revenue (YOY), with wholesale revenue increasing by 19.6 percent. With a focus on updating its properties to a mobile-friendly, responsive design, Boy Scouts of America is in the process of migrating both their B2B and B2C sites to Magento 2.1. 


SuperATV is a leading retailer of performance parts and accessories for riders of All Terrain Vehicles. In 2016, they discovered that they had outgrown their platform. SuperATV needed a responsive website that was mobile-friendly and would help them capture more business. By migrating to Magento, SuperATV extended the functionality of their aging ERP system, streamlined their checkout, and made both B2B and B2C shopping simple and convenient. Since launching on Magento 2 in February, they’ve seen a 12 percent increase in mobile conversion.

Rural King

The national farm supply store, Rural King, was looking to build on its initial Magento success by simplifying the infrastructure and management of their site. Their goal was to continue their growth both online and in stores. Moving from Magento 1 to Magento Enterprise Cloud Edition will enable them to consolidate nearly half their external vendors while simplifying their deployment process and staging environments. The move positions the growing brand to achieve its aggressive revenue goals, increase conversions, deliver against omnichannel objectives, and enhance their customer service experience.


Zumiez is a leading omnichannel retailer of apparel, footwear, accessories, and hardgoods for young men and women who want to express their individuality through the fashion, music, art, and culture of skateboarding, streetwear, and other unique lifestyles. Zumiez supports its customers with a range of omnichannel programs, including eCommerce order fulfillment from each of its 650 physical stores.

Visit the Magento team at IRCE 2017 on June 6-9 at booth #929. Don’t forget to play Partner Mania, to win up to $10,000 in prizes.