Mothercare Turns to Magento For Global Expansion
November 22, 2013
Mothercare, a UK retailer and longtime provider of specialty products for expectant mothers and their children, has recently completed another milestone of their global expansion by launching their Mothercare Ukraine storefront on Magento Enterprise Edition. The newly launched website is fully localized with language, currency, checkout, and shipping, reflecting local market needs and serving as the platform for a seamless brand experience–online and offline–through Mothercare Ukraine’s loyalty system.
Mothercare International was challenged with building a local presence through integration with the local line of business systems and operations. Magento Solution Partner Crimsonwing was engaged to design, build, and implement a global solution for Mothercare International that can provide common functionality via a core system to enable swifter international expansion for all franchisees. In addition to online expertise, Crimsonwing demonstrated a key understanding of Mothercare’s business operations and business model to deliver a dynamic, scalable solution that could demonstrate consistency across Mothercare’s global footprint.
Chris Hodge, Mothercare Group’s International eCommerce Program Manager commented that, “This is a true example of a real international project involving multiple third parties across four locations and three countries. The project has included implementing the eCommerce solution, setting up a new team in the Ukraine, and all operational changes to support a new eChannel in the Ukraine for our brands.”
We’d like to congratulate Mothercare International, Mothercare Ukraine, and Magento partner Crimsonwing on their successful collaboration that serves as a true testament to the power and innovation of Magento products and the Magento community.