Writing the Next Chapter of Multi-Channel Growth

May 14, 2015

By: Marketing Team,
Author Title: 
Magento
 

Founded in 1914, Saraiva is Brazil’s leading book publisher and retailer offering a wide range of educational, cultural, and entertainment products and services across 115 stores and online. While Saraiva was one of the first companies to develop an online presence in 1998, its legacy systems were holding it back from executing on its multichannel vision.

“Our systems didn’t reflect the innovations we were bringing to market,” said Lucas Correia dos Santos. “We have a very strong technical IT team and we wanted to control our ability to take advantage of innovations and the speed at which we adapted them to our business.” With eCommerce representing 30% of the company’s retail business, Saraiva worked with local Magento Gold Solution Partner eSmart and the Magento Services to launch its new site on a platform that could:

  • Adapt to the complex promotions dynamic of the Brazilian market
  • Effectively handle its robust product and customer data
  • Scale to support high throughput ratios and transaction volumes
  • Be up & running in 6 months

 

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