The 48 Hour #RoadToImagine Journey Has Begun

March 31, 2017

By: Kuba Zwolinski,

Founder of SNOW.DOG & Organizer of Meet Magento Poland


The 48 Hour #RoadToImagine Journey Has Begun

I have always traveled and been active in the world. Though in most recent years, my attention has shifted to work projects and family. And while they are equally as exciting, it means less time for outdoor fun. Instinctively, I’ve started connecting my business traveling and outdoor activities, finding new ways to see more of the world off the beaten path.

It turns out, increasing my activity while traveling is not tiresome at all, but instead helps "load my batteries" for the next day’s challenges. Now, I can hardly imagine going to a conference without my running shoes. This has motivated me to set the bar higher in all my activities. Whether the activity is work or recreation, I set my goals a little beyond reach, providing me with the fuel to grow.

This is what inspired the 2017 #RoadToImagine trip for me. After an amazing motorcycle trip in 2016, it was time for something new. The idea of riding a bicycle from Culver City to Las Vegas fascinated me. It’s a serious challenge. I'm not sure I can manage it, but I’ll never know unless I try. The rest of the @RoadToImagine team picked up the idea and here we are.

The idea was conceived just about four weeks ago. That didn’t leave much time for training. To prepare, I needed to:

1. Plan our route.

2. Find a way to practice, despite poor seasonal weather in Poland.

3. Find a road bike. I definitely couldn’t use my mountain bike for this journey.


After a few hours of planning, the team managed to build three variations of the route. The routes varied by a few tens of kilometers and 2000 meters vertically. Whatever the option, it would be an extraordinary desert adventure. As a team we decided that we wanted to reach Las Vegas in 48 hours.


Work and family is a fulltime gig, but I did find some time to spin a few miles a day on an indoor training bike. With Netflix to guide me, I was able to get miles in at night and then occasionally ride around outdoors. Is that enough? We will see in the coming days.


I don’t own a road bike. I’ve always preferred dirt tracks and single trails. I was lucky enough to find a road bike enthusiast in Los Angeles who prepared road bikes for us at a reasonable price. We solved the equipment issue and could even put the bikes up for charitable auction afterwards – permitting they’re in solid shape.

And we’re off. Keep your fingers crossed for our cycling tour. To show support for our adventure, we suggest donating a small sum to the Island Dolphin Care charitable organization. They do amazing work. We look forward to seeing you all at Imagine 2017 in Las Vegas, April 3-5. And we hope you have the best possible #RoadToImagine journey.