Kicking Off #RoadtoImagine 2017

March 22, 2017

Magento #RoadtoImagine 2017

Last year, 2,500 Imagine attendees from 45+ different countries logged nearly 6,000,000 miles to get to Imagine 2016. That's 10 round trips to the moon!

For many across the Magento community, their Imagine journey starts when conference registration opens. For others, the countdown begins with presentation development, training for community events like the Big Dam Run and preparations to make the most out of Hackathons, breakout sessions and networking opportunities. Over the past couple of years, many have catalogued their preparations for this annual Magento reunion through Twitter and Instagram under the hashtag #roadtoimagine. What’s clear from looking back at all these great posts is that regardless of the path your #roadtoimagine takes, each journey gives a unique view into what makes the Magento community one-of-a-kind in the world of commerce. It’s a reflection of the incredible diversity, ingenuity, camaraderie and collaboration of this community.

Last year we celebrated the journey of four friends, who represent a microcosm of the Magento community: an agency lead, a front-end designer, an extension developer, and a Magento merchant. In the words of #roadtoimagine rider and founder of SNOW.DOG Kuba Zwolinski, “Conferences are the connective tissue of the IT industry, and even more vital for open source related businesses. They're the perfect opportunity to create new concepts, identify new trends, trade crazy ideas, forge solid partnerships, and build lasting relationships. I believe the most interesting projects happen when people connect business with passion.”

This year, the four friends are pushing their physical fitness and endurance by attempting to cycle the full 320 miles from the Magento Culver City office to the Wynn, Las Vegas in 48 hours. Some of the #roadtoimagine riders will also take motorbikes from the Magento Campbell office and meet up with the cyclists to ride support. Whether you’d like to meet up with them along the way or are charting your own path, we invite you to share your own respective #roadtoimagine journey. Be sure to tag your start and finish by turning on the geolocation feature of your smartphone before posting your #roadtoimagine photo so we can map your path:

1.Navigate to Settings, Privacy, Location Settings.

2.Turn location settings on for Instagram.

3.Open Instagram, select the “+” to add a new photo.

4.Select “Add Location” and choose the appropriate place.

5.Submit your post.

For the Magento team, #roadtoimagine also takes a variety of paths. For the second year in a row, Magento employees nominated 10 colleagues to attend Imagine 2017. These Magento Spirit Award winners embody the global spirit of Magento openness and collaboration but might not have been to the conference before.

For Imagine 2017, we would like to extend the opportunity to two members of the community who similarly embody the Magento spirit. These individuals are highly engaged in the community and represent the spirit of the community but might not have been to the conference before. Please nominate a community member who best embodies the Magento spirit for a chance to get complimentary registration for the event. The deadline to nominate a community member is Monday, March 27

Imagine is as much a journey as a destination. It is our opportunity to reflect on where we’ve been and where we're going. It’s a chance to celebrate the achievements of the past year and to step back and reflect on the trends and opportunities before us. We’re excited for the #roadtoimagine we all take in 2017!