Kicking Off #RoadtoImagine 2018

January 24, 2018

Kicking Off #RoadtoImagine 2018

It’s likely your first interaction with the Magento community included mention of the annual Imagine conference. To many, attending Imagine is the best way to understand what being part of the Magento community is about. After all, Imagine is the pinnacle event for Magento community members, partners, merchants, and business leaders looking to share, learn, and be inspired by peers who are tackling similar business and technical challenges in commerce.

Not to say you can't get a full experience from the 200+ Magento-focused events taking place around the world. But the sheer size and diversity of the Imagine conference, with its 3,000+ attendees from over 50 countries, really takes the experience to a whole new level. The conference is all about shared journeys and experiences. It’s about reconnecting with friends and colleagues, and building connections with a group of “amazing, kind, selfless, engaged, restless, and funny” individuals.


For many across the Magento community, their Imagine journey starts when conference registration opens. For others, the countdown begins with presentation development, training for community events like the Big Dam Run, and preparations to make the most of Hackathons, breakout sessions, and networking opportunities.

Last year on the #RoadtoImagine we celebrated the journey of four friends who cycled from the Magento LA office to the Wynn Las Vegas on their bicycles. Over the course of 48 hours, the group took an extraordinary journey through the desert. We also saw the journeys of hundreds of others from across the world.

For this year’s #Roadtoimagine, we’d like to hear about the journeys you’ve shared since Imagine 2017 and how they have shaped your professional and personal life over the past 12 months. We invite you to celebrate your shared journeys by recognizing one mentor who has inspired you and one new connection from the past year. (Feel free to call out as many mentors and new connections as you like.) Share your tweet with @Magento using the hashtag #RoadtoImagine. Here's an example. We’ll be profiling some of them on the Magento blog and sharing them across social media.

Magento Spirit Awards

For the Magento team, #roadtoimagine also takes a variety of paths. For the third year, Magento employees will nominate 10 colleagues to experience Imagine for the first time. To us, these Magento Spirit Award winners embody our Employee Cornerstones: Be an Owner, Be Agile, Be the Community, Be Innovative, and Be the Team.

This year, in keeping with our pledge from Magento CEO Mark Lavelle, we would like to extend the opportunity to 10 members of the community who similarly embody the Magento spirit. These are individuals who are highly engaged in the community and represent the spirit of the community but might not have been to the conference before.

Please nominate a community member who you think best embodies the Magento spirit. The deadline to nominate a community member for FREE registration is Friday, February 16. Submit now.

We’re looking forward to sharing the journey with you on the #Roadtoimagine 2018. Safe travels!

Thank you to Talesh Seeparsan @_Talesh for the rad suitcase pic!