Magento Product Launches & Enhancements Highlighted at Imagine 2017

April 6, 2017

By: Amanda Batista,
Author Title: 
Head of Global Content
, Magento Commerce

More than 2,700 attendees across 50 countries congregated in Las Vegas this week for Imagine 2017, where the theme of “Powering Tomorrow” was highlighted across a variety of keynote, breakout, and product sessions.

Check out what’s new on the Magento product front:

Magento Commerce
To support evolving omnichannel demands, Magento announced substantial enhancements to our flagship product, Magento Commerce Cloud, including new capabilities for shipping, content management, social commerce, payments, and business intelligence. Merchants will benefit from elegant drag-and-drop content management features that make it easier to build rich sites, facilitate social commerce, and leverage built-in analytics to elevate the brand experience. We’re focused on supporting our community’s progress and innovation by enabling merchants and developers to delight their audiences with seamless, personalized experiences across all channels and phases of the customer journey.

Magento Shipping
Focused on offering merchants the flexibility required to manage consumers’ quick shipping expectations, Magento Shipping helps merchants accelerate time to market, automate fulfillment, easily connect with global carriers, enhance loyalty by keeping delivery promises, and reduce costs by ensuring accurate billing with advanced packing intelligence. With more than $101 billion in annual commerce generated on the Magento platform, Magento Shipping opens a huge opportunity for carriers.

Magento B2B
Focused on empowering B2B merchants to quickly create B2C-like commerce experiences that strengthen customer loyalty, drive revenue growth, reduce costs, and optimize the supply chain, Magento announced Digital Cloud for B2B Companies. The solution provides merchants with the ability to fully support corporate buyers with commerce account management, customized catalogs and price lists, tools for rapid ordering, online requests for quote workflow, and increased inventory visibility across retail outlets. Magento’s flexible platform, with extensive APIs and off-the-shelf extensions, integrate with nearly any ERP, CRM, or other backend system, so businesses can drive digital transformation and leverage existing technology investments to bring new initiatives to market quickly. 

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