MagentoLive Australia Is Officially the Hottest Commerce Event in Asia Pacific!
February 14, 2019
What a scorcher! Over 700 Magento community members flocked to sunny Sydney this week for the biggest ever MagentoLive Australia. As temperatures soared to 34.6°C, attendees from across Asia Pacific gathered in the blissfully air-conditioned International Convention Centre to share ideas and discover the latest in Magento know-how.
Did you miss out? Never fear. Here are the highlights:
MAGENTO + ADOBE = PHENOMENAL COMMERCE EXPERIENCES
As the Adobe acquisition of Magento matures, more was revealed about the company’s roadmap, and how the two technology leaders will combine to deliver best-in-class commerce solutions.
As an @Adobe company, we have more opportunities than ever, bringing together our complimentary capabilities, cultures, and communities. @mklave1 #MLAU pic.twitter.com/7QzjN8HUK2
— Magento (@magento) February 11, 2019
Our mission of “making commerce accessible to everyone" continues, and so does our commitment to our Customers, Partners, and Our Community #MagentoCommunity @mklave1 #MLAU pic.twitter.com/efOUgKm0wP
— Magento (@magento) February 11, 2019
Leveraging our now massive global footprint, we will continue to expand our platform, our go-to-market presences, our customer success capabilities, our partnerships, and our community development programs @mklave1 #MLAU pic.twitter.com/EEmbkfpW3I
— Magento (@magento) February 11, 2019
We're as dedicated as ever, and now super charged with @Adobe capabilities that make our commerce landscape the envy of the industry. @jasonwoosley_mg #MLAU pic.twitter.com/wZpNigEIRs
— Magento (@magento) February 12, 2019
As part of @Adobe, Magento merchants, partners & developers have incredible opportunities for differentiation and and a clear single-vendor solution for experience delivery. @jasonwoosley_mg #MLAU pic.twitter.com/W4IchyCa9N
— Magento (@magento) February 12, 2019
The @Adobe Experience Platform Connector is a community driven @magento extension. #MLAU
— Sherrie Rohde (@sherrierohde) February 12, 2019
Deets: pic.twitter.com/I8merAcoGo
Another thing that remains unchanged, is that WE ARE MAGENTO. Joining forces with @Adobe provides us with the opportunity to accelerate priorities that you have been asking for. @jasonwoosley_mg #MLAU pic.twitter.com/v9YVXYn9PV
— Magento (@magento) February 12, 2019
Defining Exceptional Customer Experiences
We have to be customer focused, not product focused. - @BlakeMichelleM at #MLAU pic.twitter.com/ewLnsmjBux
— Magento (@magento) February 11, 2019
Social media forced brands to meet customers where they were and interact with them. It gave customers so much power and influence. - @BlakeMichelleM at #MLAU pic.twitter.com/bLwGgkMqGj
— Magento (@magento) February 11, 2019
Digital transformation is a constant state of change. Sometimes, to compete and create amazing customer experiences, we even have to transcend or brand and completely pivot our model. - @BlakeMichelleM at #MLAU pic.twitter.com/ufXMjEdkKe
— Magento (@magento) February 12, 2019
52% of the Fortune 500 have disappeared in the last 15 years because they didn't transform their businesses. - @ErrolDenger of @Adobe at #MLAU pic.twitter.com/tU0pSGERpc
— Magento (@magento) February 12, 2019
All touchpoints are not created equal. You need to create seamless online and offline experiences. - @ErrolDenger of @Adobe at #MLAU pic.twitter.com/5MlyBCTcdK
— Magento (@magento) February 12, 2019
"Not so long ago, people made the decision to buy only based on the product. Now it's all about experience. It means everything to have an ongoing relationship."
— Magento (@magento) February 11, 2019
James McCready, @Adobe #mlau @mklave1 pic.twitter.com/l5aXOWmmh9
Consumers want to discover and buy products and services instantly in the context of their everyday day activities. Such as checking their preferred social app, message, reading a blog, watching Netflix or you tube or checking emails. Carolyn Breeze of @Braintree #MLAU pic.twitter.com/l2ADhhKlK4
— Magento (@magento) February 13, 2019
Money will be almost completely digital. As we keep hearing, digital wallets are fast overtaking payments like credit cards out of sheer ease of use. Carolyn Breeze of @Braintree #MLAU pic.twitter.com/sTAL6Tj0ij
— Magento (@magento) February 13, 2019
Money will be almost completely digital. As we keep hearing, digital wallets are fast overtaking payments like credit cards out of sheer ease of use. Carolyn Breeze of @Braintree #MLAU pic.twitter.com/sTAL6Tj0ij
— Magento (@magento) February 13, 2019
Commerce Should Be Customer Focused
Consumer needs are constantly changing and our roadmap includes continually listening to meet those needs. - Nicole Crivelli of Coca-Cola Amatil at #MLAU with @mklave1 pic.twitter.com/l1StYVUjSJ
— Magento (@magento) February 12, 2019
"When we went live, we sat with the customer service team so we could hear what the customers were saying and address issues immediately."
— Magento (@magento) February 12, 2019
- Launch tip from Nicole Crivelli of Coca-Cola Amatil #MLAU with @mklave1 pic.twitter.com/EdAF3V6u6p
The customer journey used to be a lot easier and simpler. Now customers are learning how to game the system and learning much faster than brands. They're quickly defining the brands they shop from.
— Magento (@magento) February 13, 2019
@NicholasK71 at #MLAU
The next phase will be to create an invisible, channel-less customer experience.
— Magento (@magento) February 13, 2019
- @NicholasK71 at #MLAU pic.twitter.com/QJcDlDTWdI
Data Is a Big Deal
For us, it's not just giving companies data, but giving them the tools to take action. Helping with strategy, helping with implementation.
— Magento (@magento) February 11, 2019
James McCready, @Adobe #MLAU @mklave1 pic.twitter.com/sYDeBQprb5
30 years ago, the footfall counter was your only way to understand your customers, but there wasn't depth of data. You need a combination of % of customers and depth to truly understand them. - Stan Kim of Courts Asia Limited at #MLAU pic.twitter.com/dCRHHBNCvf
— Magento (@magento) February 13, 2019
Win where it counts. Now we have full visibility into where the spend can be optimized. - Stan Kim of Courts Asia Limited at #MLAU pic.twitter.com/2ks7XPPG9t
— Magento (@magento) February 13, 2019
One reason we switched to #Magento is because of the amazing community of partners, and the extensions that helped us measure data and act on it. - Stan Kim of Courts Asia Limited at #MLAU pic.twitter.com/sbF4zY9lDr
— Magento (@magento) February 13, 2019
Courts Asia Limited has seen great results tying online and offline together with a focused data strategy. Stan Kim at #MLAU #Magento pic.twitter.com/P3uqU29MyF
— Magento (@magento) February 13, 2019
Product Roadmap Is Set to Deliver
Magento 2.3.1 drops in March, incorporating significant community contributions and bringing to market new merchant and developer experience advancements. @jasonwoosley_mg #MLAU pic.twitter.com/m9YzJbctak
— Magento (@magento) February 12, 2019
With 60% of partners planning to build PWA sites for their client using the Magento PWA Studio, this will be a game changer. PWA Developer Studio will make it easier than ever for partners and customers to innovate on Magento. @jasonwoosley_mg #MLAU pic.twitter.com/GDxopsSDPA
— Magento (@magento) February 12, 2019
#Magento is investing in making search an incredible product. @jasonwoosley_mg #MLAU pic.twitter.com/Man2jAF8Zo
— Magento (@magento) February 12, 2019
We're also continuing our investment into #B2B enhancements. @jasonwoosley_mg #MLAU pic.twitter.com/MzoMgELWLR
— Magento (@magento) February 12, 2019
#Magento Mobile and Headless Commerce and Marketplace Channel Expansion plans from @jasonwoosley_mg #MLAU pic.twitter.com/f8ERagyCYS
— Magento (@magento) February 13, 2019
The core #Magento Architecture is maturing into a comprehensive set of isolated commerce services with guaranteed contracts and enforced limits for cross-module integrations to service contracts. @jasonwoosley_mg #MLAU pic.twitter.com/mgDEdk1CVh
— Magento (@magento) February 13, 2019
READ MORE ABOUT OUR PRODUCT UPDATES
Commerce Ace Awards
Congratulations to 2019 Magento Commerce Ace Award Winner Nicole Crivelli, National eCommerce Digital Marketing Manager Direct to Consumer at Coca-Cola Amatil
Congratulations to 2019 Magento Commerce Ace Award Winner Stan Kim, Group CIO at Courts Asia.
Inaugural Magento Association Board of Directors, 2019 Magento Masters and Innovations Lab contributors
The creation of the #Magento Association has been a labor of love for many in our community that was years in the making. Last year, the dream of a permanent body that would guide the Magento community for years to come became a reality. @mklave1 #MLAU pic.twitter.com/mTapmWGnqL
— Magento (@magento) February 11, 2019
The #MagentoAssociation has an important mission: is to advance and empower our global community through open collaboration, education and thought leadership. @mklave1 #MLAU
— Magento (@magento) February 11, 2019
Welcome to the 2019 #MagentoMasters! @mklave1 #MLAU pic.twitter.com/djweijeSbN
— Magento (@magento) February 11, 2019
@mklave1 talking about the Magento Association creation and path over the last year, and sharing the new board of directors. #MLAU pic.twitter.com/udVxt2UB5J
— Matthew Zimmerman (@mattz_mg) February 11, 2019
@magento association board of directors unveiled from the main stage at #MLAU pic.twitter.com/yGQOf0jUjG
— Alex Paliarush (@paliarush) February 11, 2019
Open Platform & Vibrant Ecosystem
— Magento (@magento) February 13, 2019
2018 Year to Date Pull Requests:
6,504 Created Pull Requests
First Time Contributors: 702
613 issues fixed by community
6,040 unique contributors@jasonwoosley_mg #MLAU pic.twitter.com/m6gKJW0bn8
Contribution Day
#MagentoDevelopers working hard at #MLAU #ContributionDay, hosted by @theigorgorin and @okorshenko @MagentoEngCom. pic.twitter.com/lpA8X5Xdiq
— Magento (@magento) February 11, 2019
Thanks to the #MLAU Contribution Day contributors! pic.twitter.com/CskC9Rmu70
— Sherrie Rohde (@sherrierohde) February 13, 2019
Happy to see @_acidgreen team contributing back to #Magento2 core at #ContributionDay at #MLAU Great job guys! Keep rocking! pic.twitter.com/8INSUSvN6S
— Oleksii Korshenko (@okorshenko) February 12, 2019
#ContributionDay is such an exciting event that even @atwixcom founder @slkra turned into #Magento Contributor fixing typo “Magneto” -> “Magento” in the Dev Docs. Magento world has own super heroes, no X-Men needed to build eCommerce without limits our customers love! #MLAU pic.twitter.com/hpvqf9Xf95
— Igor Miniailo (@iminyaylo) February 11, 2019
Opening Night Networking Party
The #MLAU party is on! pic.twitter.com/yskVL4BEZf
— Magento (@magento) February 12, 2019
Awesome fun at the #MLAU #MLAU19 after party mashing it up on the QR driven DJ deck! Thanks #Magento and #Adobe for hosting the shindig! pic.twitter.com/5r9OqWdhPC
— Sands (@sandsi3C) February 13, 2019
Get your holographic picture at the #MLAU after party. pic.twitter.com/GuopIkUNie
— Nexcess (@nexcess) February 12, 2019
Thank you again to all our attendees, partners, and sponsors for helping us produce an unforgettable MagentoLive Australia!