MagentoLive Europe 2019 Celebrates Incredible Momentum in EMEA

November 7, 2019

MagentoLive Europe 2019 E-commerce Event

Last week, MagentoLive Europe 2019 brought its own shade of orange to Amsterdam. Over 2,000 attendees from 59 countries, making it the biggest Magento event in the region, and, of course, our community members in attendance made it the most fun.

In case you missed out, here are the highlights:

“The strength of the Magento Community comes from Europe!”

Brian Green, Head of Commerce Sales EMEA, opened the day one keynote celebrating the Magento Community in Europe, which includes:

Green recognized that the business and commerce expertise of the Magento community is increasingly important as the conversations with customers are changing.

“The race is on!”

Paul Robson, President International at Adobe, took the stage next to emphasize Adobe’s commitment to nurturing and building on the strengths of Magento products and the Magento Community.

Robson called out the rapidly changing marketplace and the need to create exceptional experiences for customers. “The race is on to be the best. The best provider of the overall customer journey and experience.”


Growth across every parameter

Gary Specter, Vice President, Global Head GTM, Commercial at Adobe, was delighted to highlight the growth we’re seeing across every parameter, including:

  • 415,000+ community members on the forums (double-digit growth since MLEU 2018)

  • 24,000+ meetup members gathering around the world

  • 12,000+ Magento-certified individuals across 11 certification types

  • Over 1,100 solution & technology partners

  • 350+ Magento-focused events around the world

  • Nearly 5,500 extensions on Magento Marketplace, making it the largest commerce apps marketplace in the industry

This momentum has created fertile ground for innovation.

To support this innovation, Specter announced a new organization within the Adobe Digital Experience unit that is completely focused on the needs of growing businesses under $1B in revenue, with Magento and Marketo at its heart. “Between the two groups and our broad communities we’re bringing together an incredible global brain trust of knowledge on how to address the needs of businesses growing beyond that first $10M, $50M, $100M, $500M and beyond,” said Specter.


Specter also joined Magento Master and Adobe Insider Guido Jansen for a special MagentoLive Europe livestream to answer three burning questions.

Executing Against Magento Commerce Roadmap

Jason Woosley, Vice President, Commerce Product & Platform, shared the roadmap for Magento Commerce and our continued commitment to helping small and mid-market merchants grow and mature their businesses.

Woosley also highlighted PWA Studio and its integration with PayPal’s Braintree.

B2B technology is also key to our roadmap and Magento made a big investment in developing B2B-specific capabilities.

Get more details on our roadmap announcements:

Later at the event, Woosley also had a chance to sit down with Magento Master and Adobe Insider Sander Mangle to discuss three important questions.

Commerce Ace Awards

Speaking of our customers, MagentoLive Europe gave us the chance to honor four European merchants.

Victor Clar of Nestle

MagentoLive Europe 2019 Commerce Ace Award Winner Victor Clar

Hannah Bennet of Paul Smith

MagentoLive Europe 2019 Commerce Ace Award Winner Hannah Bennet

The other winners were Pawel Dabrowski of Nahdi Medical and Peter Graves of Fuller, Smith & Turner (both of whom unfortunately could not be present in person to be recognized).

Living with Disruption

MagentoLive Europe 2019 Dame Stephanie Shirley CH

We were exceedingly honored to welcome Dame Stephanie Shirley CH to the stage to share her inspiring story. A software industry pioneer and advocate for working women, Dame Shirley found success by embracing disruption.

Her key reflections from 25 years as a founder and CEO building a leading business technology group, pioneering new work practices and changing the position of professional women:

  • “Take a world view of the market and frame your story differently.”

  • “First-mover advantages tend to be greatly exaggerated.”

  • “Don’t just network with people you already know. Focusing on respect rather than likeability takes us away from always associating with similar people.”

  • “We all aim to do things right. Respect is earned by doing the right thing rather than just merely doing things right.”

  • “Always, but always, it is about the team. You can’t achieve anything on your own.”

  • “Business is not always about economic indicators and balance sheets. It’s people.”

Learning from a Different Perspective

MagentoLive Europe 2019 Joost Rigter

Entrepreneur and inspirational speaker Joost Rigter asked the audience to don eye masks for a taste of what completely changing perspective means, something he faced when he went blind in his early twenties. Rigter’s exercise—and moving personal story—emphasized that a different approach to thinking and a positive outlook are absolutely essential to growth and innovation.

MagentoLive Europe 2019 Joost Rigter Keynote


We also gave a sneak-peek into some of the innovations coming out of the Magento Innovations Lab, a program meant to shine a light on early-stage, experimental implementations of emerging technologies built upon the Magento eCommerce platform.

Contribution Day

MagentoLive Europe 2019 Contribution Day

The Magento community also had an opportunity kick off the event by providing input on key product initiatives by kicking off the event with Contribution Day.

Big news for the Magento Association

MagentoLive Europe 2019 Magento Association Get Involved

The Magento Association was up bright and early Monday connecting people at their Get Involved event, and they hosted another town hall to catch everyone up.

But the big news is that PayPal is now a title partner of the Magento Association, and we couldn’t be happier to see this organization grow!


MagentoLive Europe 2019 DevExchange

One of our favorite event moments is always #DevExchange! This is were the Magento Development community can kick back, share ideas, and help each other solve problems.

More MagentoLive Europe 2019 Resources

Watch the keynote Livestream

See the MagentoLive Europe 2019 Event Photos

Partner & Community Recaps

(If you have a recap you’d like considered, message us @magento on Twitter)