MagentoLive Europe 2019 Celebrates Incredible Momentum in EMEA
November 7, 2019
Last week, MagentoLive Europe 2019 brought its own shade of orange to Amsterdam. Over 2,000 attendees from 59 countries, making it the biggest Magento event in the region, and, of course, our community members in attendance made it the most fun.
In case you missed out, here are the highlights:
“The strength of the Magento Community comes from Europe!”
Brian Green, Head of Commerce Sales EMEA, opened the day one keynote celebrating the Magento Community in Europe, which includes:
60% of the Top 50 Contributors
Majority of #MagentoMasters
And the dominant share of global Magento certifications
Green recognized that the business and commerce expertise of the Magento community is increasingly important as the conversations with customers are changing.
“The race is on!”
Paul Robson, President International at Adobe, took the stage next to emphasize Adobe’s commitment to nurturing and building on the strengths of Magento products and the Magento Community.
"Today, we are now offering powerful technology and a greater community to deliver on what you want to do for your customers.” – Paul Robson, President, International— Magento (@magento) October 22, 2019
Adobe, @Paul_A_Robson #MLEU pic.twitter.com/uSTiT7CfPG
“At Adobe, our mission is to change the world through digital experiences. Experiences have been at the core of our business since our company was founded over 35 years ago.” – Paul Robson, President, International Adobe, @Paul_A_Robson #MLEU pic.twitter.com/Ih9ej7ov5N— Magento (@magento) October 22, 2019
Robson called out the rapidly changing marketplace and the need to create exceptional experiences for customers. “The race is on to be the best. The best provider of the overall customer journey and experience.”
"It’s a rapidly changing marketplace. The race is on to be the best. The best provider of the overall customer journey and experience.” – Paul Robson, President, International Adobe, @Paul_A_Robson #MLEU #MLEU pic.twitter.com/x83U2NiruF— Magento (@magento) October 22, 2019
Growth across every parameter
Gary Specter, Vice President, Global Head GTM, Commercial at Adobe, was delighted to highlight the growth we’re seeing across every parameter, including:
415,000+ community members on the forums (double-digit growth since MLEU 2018)
24,000+ meetup members gathering around the world
12,000+ Magento-certified individuals across 11 certification types
Over 1,100 solution & technology partners
350+ Magento-focused events around the world
Nearly 5,500 extensions on Magento Marketplace, making it the largest commerce apps marketplace in the industry
This momentum has created fertile ground for innovation.
“The combination of thought leaders & practitioners across merchants, SI & technology partners & developers is an incredibly fertile ground for innovation across industries and geographies.” - Gary Specter, Vice President, Global Head GTM, Commercial, Adobe, @gspecter #MLEU pic.twitter.com/EepyNwiowh— Magento (@magento) October 22, 2019
To support this innovation, Specter announced a new organization within the Adobe Digital Experience unit that is completely focused on the needs of growing businesses under $1B in revenue, with Magento and Marketo at its heart. “Between the two groups and our broad communities we’re bringing together an incredible global brain trust of knowledge on how to address the needs of businesses growing beyond that first $10M, $50M, $100M, $500M and beyond,” said Specter.
Gary Specter announcing the formation of a new organization within the Adobe Digital Experience unit, one that is completely focused on the needs of growing customers under $1B in revenue, with #Magento and @Marketo are at the heart of the new unit. @gspecter #MLEU pic.twitter.com/dAhlRsM5un— Magento (@magento) October 22, 2019
Specter also joined Magento Master and Adobe Insider Guido Jansen for a special MagentoLive Europe livestream to answer three burning questions.
MagentoLive Europe 2019 - 3 Questions With Gary Specter https://t.co/6OT2rk4EaE— Magento (@magento) October 22, 2019
Executing Against Magento Commerce Roadmap
Jason Woosley, Vice President, Commerce Product & Platform, shared the roadmap for Magento Commerce and our continued commitment to helping small and mid-market merchants grow and mature their businesses.
“Starting with 2.3.3, in addition to our comprehensive integrated release package, we will be delivering a discrete package that consists of only the security updates for that release. “ – Jason Woosley, Vice President, Commerce Product & Platform, Adobe @jasonwoosley_mg #MLEU pic.twitter.com/MuOwZzMoEI— Magento (@magento) October 22, 2019
Woosley also highlighted PWA Studio and its integration with PayPal’s Braintree.
PWA Studio now has a robust and native integration to PayPal’s Braintree. This translates to faster time to market and lower total cost of ownership and better feature realization for your customers. – Jason Woosley, Adobe @jasonwoosley_mg #MLEU pic.twitter.com/QpqxY8hLVb— Magento (@magento) October 22, 2019
B2B technology is also key to our roadmap and Magento made a big investment in developing B2B-specific capabilities.
Get more details on our roadmap announcements:
Later at the event, Woosley also had a chance to sit down with Magento Master and Adobe Insider Sander Mangle to discuss three important questions.
MagentoLive Europe 2019 - 3 Questions With Jason Woosley https://t.co/DU1939nWwB— Magento (@magento) October 23, 2019
Commerce Ace Awards
Speaking of our customers, MagentoLive Europe gave us the chance to honor four European merchants.
Victor Clar of Nestle
Hannah Bennet of Paul Smith
The other winners were Pawel Dabrowski of Nahdi Medical and Peter Graves of Fuller, Smith & Turner (both of whom unfortunately could not be present in person to be recognized).
Living with Disruption
We were exceedingly honored to welcome Dame Stephanie Shirley CH to the stage to share her inspiring story. A software industry pioneer and advocate for working women, Dame Shirley found success by embracing disruption.
Her key reflections from 25 years as a founder and CEO building a leading business technology group, pioneering new work practices and changing the position of professional women:
“Take a world view of the market and frame your story differently.”
“First-mover advantages tend to be greatly exaggerated.”
“Don’t just network with people you already know. Focusing on respect rather than likeability takes us away from always associating with similar people.”
“We all aim to do things right. Respect is earned by doing the right thing rather than just merely doing things right.”
“Always, but always, it is about the team. You can’t achieve anything on your own.”
“Business is not always about economic indicators and balance sheets. It’s people.”
Dame Stephanie Shirley: ‘Take a world view of the market. Early bird may get the worm but the second mouse gets the cheese. Focus on respect not like like-ability. Do the right thing, not popular route. Always about the team.’ Wise words.#MLEU @magento @Adobe pic.twitter.com/YsKk459pbw— Loni Stark (@lonistark) October 22, 2019
Learning from a Different Perspective
Entrepreneur and inspirational speaker Joost Rigter asked the audience to don eye masks for a taste of what completely changing perspective means, something he faced when he went blind in his early twenties. Rigter’s exercise—and moving personal story—emphasized that a different approach to thinking and a positive outlook are absolutely essential to growth and innovation.
@JoostRigter is an inspiration and mascara-ruiner. “When you dare to be vulnerable, you can be great.” @adobe @magento @magento_ux #mleu #MLEU19 #ecommerce @gsicotte @realcmacrae pic.twitter.com/686ymEuitb— Dej Mejia (@dejmejia) October 23, 2019
.@JoostRigter slowly went blind up to the point where he’s left with just 0.8% sight.— willem wigman (@willemwigman) October 23, 2019
He took us on an experience, blindfolded, telling us his story. His journey through coping and accepting what happened to him and the impact to his life.
Truly inspiring. Thank you Joost. #mleu
A beautiful way to end #magentolive The inspirational @JoostRigter helping 2,000 attendees see what the world looks like without seeing, if only for a short time, and learn to adapt to change has given me lots to think about on the way home. #MLEU pic.twitter.com/KHANywyYgN— Neil Hughes (@NeilCHughes) October 23, 2019
We also gave a sneak-peek into some of the innovations coming out of the Magento Innovations Lab, a program meant to shine a light on early-stage, experimental implementations of emerging technologies built upon the Magento eCommerce platform.
The Magento community also had an opportunity kick off the event by providing input on key product initiatives by kicking off the event with Contribution Day.
Here we go.#MLEU conference in Amsterdam has just begun.We’re so excited and looking forward to discovering the new.Get to know more about this exciting eCommerce event stay tuned for the coming insights with our blog.https://t.co/qgv7o0IliF #MLEU19 #contributionDay #magentolive pic.twitter.com/dhVGBMSCSS— BelVG team (@BelVG_com) October 21, 2019
The wait is over! #Magento Live Europe has begun with full swing for developers at #ContributionDay.— CedCommerce (@cedcommerce) October 21, 2019
Work side-by-side with brilliant community developers and Magento teams and get answers to your biggest questions. #MLEU19 pic.twitter.com/ZeFRY4IE8B
Proud to be part of the Magento community. Together with Europe Magento’s finest working for and with Magento to make the e-commerce world a better (shopping) place #MLEU #contributionday pic.twitter.com/3Dt40u0LtS— Vendic (@Vendic_Magento) October 21, 2019
Big news for the Magento Association
The Magento Association was up bright and early Monday connecting people at their Get Involved event, and they hosted another town hall to catch everyone up.
But the big news is that PayPal is now a title partner of the Magento Association, and we couldn’t be happier to see this organization grow!
Magento Association is proud to announce PayPal (@PayPal) as a Title Partner. PayPal commits to provide timely and significant resources to best ensure the community launches and continues to grow its digital programming, global events, and thought leadership. #MLEU #Magento— Magento Association (@magentoassoc) October 22, 2019
HUGE shout out to the Magento Association by @jasonwoosley_mg at #MM19ES, @Adobe’s commitment to the community is pretty clear! And thanks @PayPal for sponsoring the @magentoassoc pic.twitter.com/DS1slUlDMX— DiPola (@di_pola) October 28, 2019
One of our favorite event moments is always #DevExchange! This is were the Magento Development community can kick back, share ideas, and help each other solve problems.
.#MLEU was amazing. The @magento team really outdid themselves. For me the best parts are still #DevExchange and the hallway track.— Sander Mangel (@sandermangel) October 23, 2019
I love the community we all built, so many unique individuals.
Looking forward to the next one.
More MagentoLive Europe 2019 Resources
Partner & Community Recaps
(If you have a recap you’d like considered, message us @magento on Twitter)