Roy Rubin Talks Transformation at Imagine 2014

May 13, 2014

By: Marketing Team,


Roy Rubin Talks Transformation at Imagine 2014

Magento COO and Co-Founder, Roy Rubin, took the stage at Imagine 2014 and greeted the 2,000 attendees to kick-off the morning keynote address. Roy articulated that we are in the midst of a dramatic transformation in commerce, as technology has become the key driver of experiences behind the scenes. This vision has defined the theme for this year's Imagine, "Transform."  Roy further elaborated that transformation isn’t a one-time event, and that it’s a process and a reminder that, no matter where we are today, we need to be moving toward a better tomorrow. "None of us are in the same place we were a year ago, and as much transformation as we’ve seen in the years since Magento was created, the real change in our industry has just begun."

Roy went on to say that technology plays a bigger role in commerce than ever before, making commerce personable again. With this shift, we are competing for personalized and high-touch experiences across a customer's journey, and given existing channels, there are a lot of conflicting trends that haven’t yet sorted themselves out, including online, brick and mortar, and digital pop-up shops. At the same time, the growth and impact of digital is accelerating with mobile front and center. Of great importance, Roy stated that "The most disruptive retail players are transforming across multiple channels and sustaining your success tomorrow will depend on your ability to determine when to best engage a customer in each of these channels."

Roy also spoke to Magento's own transformation, and how the merger within eBay Enterprise offers Merchants greater flexibility and choice to be creative, innovative, and to go to market in a highly-differentiated way. "With the most flexible front-end solution on the market provided by Magento, and with eBay Enterprise's expertise in supporting large-scale omnichannel commerce for retail titans, retailers and mid-sized merchants alike can now leverage new technologies while maintaining a low total cost of ownership and an accelerated time to market." Further, Roy spoke to Magento customers’ ability to also tap a variety of modular eBay Enterprise capabilities across its marketing and demand generation, and fulfillment, and customer service offerings. "With eBay Enterprise, PayPal and eBay Marketplaces, we are better positioned than ever before to help merchants effectively compete and win in this new commerce reality."

Roy then provided an overview on the incredible growth we’re seeing across the Magento business and the ecosystem:

2013 was a record year with 240k+ businesses across Magento Community and Enterprise Editions

• 2,800 Enterprise Merchants—almost twice the growth since last Imagine
• Magento is #1 in the midmarket portion of the IR Top 500
• More IR Top 500 customers choose Magento & eBay Enterprise than our two biggest competitors combined
• 2,800 certified developers—double the amount since last year’s Imagine
• 1.3M hours of Magento U training; 87,000 students registered

With that, Roy segued into the origins of Magento, with a declaration that, from day one, the single most important decision that Magento made as a company was its unwavering commitment to open source and keeping the platform open. He attributed Magento’s phenomenal growth to the global community members, which act as "Agents of Transformation," helping merchants innovate, compete, and win like never before. "Together, we have taken this vision to new heights and created opportunity and livelihood for hundreds of thousands of developers, partners, and merchants."

Roy brought his keynote to a close by sharing three customer stories that exemplify the transformation that our customers are achieving using Magento and eBay Inc. technologies: Boxpark, Jane Norman, and Stella & Dot. Check them out.