2014 Holiday Forecasts & Predictions for 2015
November 20, 2014
With the 2014 Holiday shopping season looming large on retailers’ horizon, industry pundits are already making their predictions on the outcome and outlook for 2015. But rather than calling winners and losers just yet, we thought it might be helpful to just keep track of all the retail and eCommerce predictions for post-holiday reflection.
We will continue to add to the below list into the New Year, so check back often.
eMarketer: “Holiday Shopping 2014—Online Trends and Forecast”
Deloitte LLP: Retail Holiday Sales to Increase 4 to 4.5 Percent
“Our research indicates that 84 percent of shoppers use digital tools before and during their trip to a store. Additionally, those shoppers convert, or make a purchase, at a 40 percent higher rate than those who do not use such devices during their shopping journey.”
“2014 could be the turning point when consumes make online pre-planning part of their holiday shopping tradition.”
Predictions for 2015
McKinsey & Company: The future of retail: How to make your bricks click
“By year-end 2016, more than $2 billion in online shopping will be performed exclusively by mobile digital assistants.”
“By 2017, U.S. customers' mobile engagement behavior will drive mobile commerce revenue in the U.S. to 50 percent of U.S. digital commerce revenue.”
“In many industries, hyper-competition has eroded traditional product and service advantages, making customer experience the new competitive battlefield.”
Forrester: Mobile Development: The 2015 Crystal Ball and additional insights from Read Write: 8 Predictions for Mobile App Development in 2015: Isolated apps are out; “micro-moments” are in
Forrester: Predictions for the Data Economy in 2015
Forrester: Global eCommerce Will Shift in 2015