Adobe Named a Leader in the 2021 Gartner® Magic Quadrant™ for Digital Commerce

September 7, 2021

By: John Stockton, Senior Director, Commerce Product , Adobe

Gartner Magic Quadrant

Companies of all sizes face a new digital commerce imperative. We continue to see businesses look to new channels, users and geographic regions to drive business growth. Now more than ever, companies, need flexibility and agility to quickly adapt to changing internal and external conditions. 

Adobe is transforming the way brands and businesses think about e-commerce. We believe Adobe’s latest recognition as a Leader in the Gartner Magic Quadrant for Digital Commerce, for the fifth year in a row, reinforces the commerce vision and roadmap we’ve been executing.  An example of this is SalonCentric, a subsidiary of L’Oreal that distributes salon products to beauty professionals and is deeply rooted in personal connections. Sales representatives across SalonCentric’s distribution channel go on the road to meet with stylists to provide information on new products and continuing education opportunities and to fill orders using Adobe Commerce.

“Today, sales reps are utilizing Adobe Commerce not only as a sales tool, but as a business building and resource tool! We are now able to get a clearer look into conversions, ordering and service trends, which allows us to improve on this already beautiful foundation.” - Gabby Helms, Director, eCommerce & Digital Marketing at SalonCentric.

Adobe’s global span is demonstrated through our extensive solution integrator and partner network. Adobe Commerce, part of Adobe Experience Cloud, is the dominant platform in the mid-market and rapidly expanding in enterprise.   We deliver capabilities for all commerce models including the ability to serve both B2B and B2C use cases in a single platform. Visit here for case studies across business types and company sizes. 

Helen of Troy, a leading global consumer products company with a diversified portfolio of brands including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Drybar, and Hot Tools, saw strong growth last year as consumers stayed home and invested more in their homes, health, and well-being.

“Our long-term strategy includes a focus on providing consumers a direct way to engage with our brands that also complements our retail network. The pandemic accelerated our strategy, as consumers stayed in and became more accustomed to a multichannel way of shopping,” said Harish Ramani, chief information officer, Helen of Troy. “Our partnership with Adobe Experience Cloud provides us with a set of integrated technologies that we believe are foundational to our digital transformation effort, and we look forward to working with Adobe to help define the future of shopping for Helen of Troy consumers.”

Adobe Commerce includes robust out of the box commerce capabilities including a native content management editor which makes content edits and updates easy for merchandisers and marketers   without the need for a developer. Also included is PWA Studio to create lightning-fast, mobile first experiences and robust AI-fueled features like Product Recommendations and Live Search powered by Adobe Sensei which are designed to improve commerce conversion and revenue. 

We now also offer PWA components that are sharable across Adobe Commerce and Adobe Experience Manager, making it even easier to create omnichannel and cross channel experiences. Adobe Commerce also enables customer collaboration and engagement that supports the entire customer lifecycle. Features like seller assisted shopping and purchase approval workflows make it easy for sales representatives or customer service teams to engage, and for businesses to manage purchasing authority and budgets. 

For more information about Adobe Commerce, visit our solutions page.


To download a complimentary copy of the Gartner report, refer to the Gartner Magic Quadrant for Digital Commerce, 31 August 2021, Jason Daigler.

 

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