Discover the Power of Magento Commerce for B2B
October 4, 2017
B2B buyer preferences are changing. Influenced by a decade of iPhone use and personal online shopping, they are looking for new ways to engage with their vendors. They are no longer willing to put up with hold times or idle chit-chat when calling to check on inventory levels. They don’t want to email spreadsheets back and forth to place an order. And millennial buyers don’t even know what a fax machine is. Instead, they want a fast, convenient experience that allows them to take care of business, day or night, in just a few clicks. The good news is that it’s easier than ever to accommodate them.
Magento provides a clear path forward for B2B companies looking to modernize their customer experience and purchasing process. With an all-in-one cloud offering and rich, built-in B2B functionality, we make digital transformation fast and cost-effective.
Magento Commerce 2.2 provides all the core capabilities needed to create a best-in-class B2B commerce experience:
Company account management: Support sales to companies with multiple buyers and varying organizational structures. Self-service tools let customers track their orders, quotes, and credit, and set buyer roles and permissions online—rather than phoning or faxing you.
Custom catalogs and pricing: Assign custom catalogs and price lists to companies to ensure unique contract terms are supported online.
Quoting: Respond to quote requests faster and negotiate favorable pricing using Magento’s streamlined online workflow.
Quick ordering: Make purchasing fast and convenient with quick order forms, requisition lists (saved shopping lists), and easy reordering.
Powerful merchandising: Help buyers discover new products and increase sales with B2C-tested search, merchandising, and content management tools.
Mobile-ready sites: Empower your sales team to take orders on the go and enable buyers to purchase from the field or shop floor, with a fully responsive site.
Multiple payment options: Increase purchasing with flexible payment options including payment on account, credit cards, and PayPal.
Backend integration: Easily integrate with any ERP, CRM or other backend system using extensive APIs and off-the-shelf extensions.
Detailed reporting: Fuel growth with 75 built-in reports analyzing sales, customer, and product data.
Additionally, Magento Commerce 2.2 supports multiple B2B and B2C sites from the same platform, enabling efficient management and a consistently compelling experience across customer segments, product lines, and geographies. The open, flexible Magento platform ensures companies can meet any requirement and comply with complex business processes.
Competition is only increasing in many B2B industries as digital transformation efforts mature and online-only upstarts jump in the race. Magento can help companies leap ahead with a B2B-ready cloud solution and a global network of strategy and implementation experts.
Find out why we were recently named a B2B leader in The Forrester WaveTM: B2B Commerce Suites for Midsize Organizations, Q3 2017 by joining us for a Magento Commerce 2.2 webinar on October 11, 2017, at 8 a.m. (PDT). You’ll see Magento Commerce 2.2 in action and will learn how other Magento B2B customers are achieving online success with the platform.