eBay Enterprise Named a Strong Performer in 2015 B2B Commerce Suites Evaluation

July 14, 2015

By: Marketing Team,


eBay Enterprise Named a Strong Performer in 2015 B2B Commerce Suites Evaluation

This blog was originally published on eBayEnterprise.com

We are excited to announce that Forrester Research, Inc. has cited eBay Enterprise as a Strong Performer among the eight most significant B2B commerce suite vendors in their report “The Forrester Wave™: B2B Commerce Suites, Q2 2015.”  

“Manufacturers and distributors know that offering a B2B ecommerce capability to their vendors is critical to their success. Magento Enterprise Edition provides the solution and ecosystem to enter the market quickly, cost-effectively and scale as they grow,” said Craig Hayman, president, eBay Enterprise. “The power of the Magento ecosystem to provide new and innovative B2B features and capabilities with the fastest time to market is unmatched in the industry. With the largest open commerce ecosystem of more than 4,300 Magento certified professionals and 260 proven Solution Partners worldwide, Magento can quickly and cost-effectively support any B2B commerce feature or capability that is available today.”

According to the Forrester B2B Commerce Suites Wave report:

  • “eBay Enterprise has ambitious plans for Magento with manufacturers, wholesale distributors, and brands. Magento offers a low-cost, highly customizable solution for firms that want to develop a B2B engagement platform without being beholden to complex solutions from the "big 3" software firms.”

  • “The Magento Enterprise Edition has become popular with cost-conscious, midmarket B2B firms who cite low cost of ownership (licensing), a broad network of implementation partners, the openness and flexibility of the platform, and an extensive suite of B2B extensions as reasons for adoption.

  • “It is common for clients to extend or customize native functionality to develop custom B2B needs. One customer reference told us, ‘Magento is highly customizable; we make changes every day.’"

“Being a B2B business, yet presenting a B2C experience for our customers is very important, and Magento allows us to do that,” said Brad Kuhns, Sr. Manager, eCommerce Business and Marketing, Zoetis. “Through the power of the Magento platform, we were able to increase productivity, average order value with more cross-sell and up-sell opportunities, and eliminate order mistakes. Seeing these results with Magento, we are confident we are set up for success for our current and future ecommerce plans.”

In addition to this Strong Performer ranking for Magento, eBay Enterprise has also recently been cited as number one ecommerce platform provider to the 2015 Internet Retailer Top 1000 for the third consecutive year and to the Internet Retailer 2015 Europe Top 500 for the second year in a row. Powering more than 240,000 sites globally, Magento remains the most popular platform on the market according to a 2015 global commerce share report by Hivemind.