Fashion Retailers Deliver Differentiated Online Experiences with Magento

October 21, 2014

By: Marketing Team,


Fashion Retailers Deliver Differentiated Online Experiences with Magento

Leading fashion brands, such as Alex and Ani, Balmain, Harvey Nichols, Studio Moderna, and Rebecca Minkoff are turning to Magento to power their commerce strategy.

“As consumers continue to demand compelling experiences with brands, retailers are challenged with finding partners that can create rich, differentiated online experiences for their consumers while driving growth,” explained Mark Lavelle, senior vice president of global product and strategy at eBay Enterprise. “Fashion retailers turn to Magento Enterprise Edition because it is the only commerce platform that is designed from the ground up to be configured, extended and customized to meet each merchant’s requirements, providing virtually unlimited flexibility to create unique brand experiences that delight consumers and also convert and increase sales.”

Dedicated Fashion Partner Initiative an Industry-First
Leveraging its large open-source commerce ecosystem of more than 3,500 certified developers and 260 proven system integrators worldwide, Magento has created the exclusive Fashion Partner Initiative. This first-ever program includes expert technology partners, system integrators, digital agencies, and developers that can step in and act as an extension of a fashion retailer’s in-house team. Included in this specialized group are Magento Certified partners such as Blue Acorn, Corra, Guidance, One Rockwell as well as eBay Enterprise Marketing Solutions. These are top Magento solution partners that have developed best-in-class solutions specifically designed for fashion merchants, including visual merchandizing, marketing and personalization tools to help retailers get to market faster, drive demand generation and minimize total cost of ownership to stay ahead of the competition.

One example of an area where fashion retailers find themselves challenged to keep up with rapid changes in consumer behavior is in the delivery of compelling experiences across devices.

“With Magento 1.14, we were able to optimize the Rebecca Minkoff experience for consumers on desktops, tablets and mobile in time for holiday, even as new devices enter the market,” said Uri Minkoff, chief executive officer at Rebecca Minkoff.

Another area of challenge is cost-effective customer acquisition.

“The strategies and best practices championed by the eBay Enterprise Marketing Solutions team helped drive insights that refined our Facebook advertising program, making it a force for our direct response goals,” said Ryan Bonifacino, vice president of digital strategy at Alex and Ani. “Between Thanksgiving and Cyber Monday, we were able to generate more than $1.6 million in sales by driving traffic from Facebook advertising to our Magento storefront.”

“This impressive roster of new client wins and our innovative Fashion Partner Initiative demonstrate our momentum in this category. We will continue to find new ways to tap into the power of our open source ecosystem and make it easier than ever for fashion brands to continue to deliver fresh, new consumer experiences. The fashion industry can expect us to launch more tools that simplify the merchandising process further to optimize product category pages and boost sales soon,” said Lavelle.

Fashion Digital New York
As lead sponsor of Fashion Digital New York, October 20-21, Lisa Butler, Head of Enterprise Solutions, eBay Enterprise will be presenting “Marketing and Merchandising Best Practices for Hyper Growth” with Alex and Ani. Please visit us at booths 33 and 34 for more details.

Magento serves more than 240,000 merchants worldwide and was recognized as the leading ecommerce platform for fast growing retailers in the 2014 Internet Retailer 500. Magento also powers 26 percent of all ecommerce sites in the Alexa one million sites list, more than any other ecommerce platform.

For more information on our solutions for fashion retailer and brands, please visit the Magento Fashion site.