Magento Acquires New B2B Technology

October 22, 2019

By: Jason Woosley,
Author Title: 
VP Commerce Product & Platform
, Adobe
Tags:
B2B technology eCommerce

One of the most unique and compelling aspects of the Magento Commerce platform is the vibrant ecosystem of partners and developers that extends and supports it. They are a continual engine for innovation, bringing vital new capabilities to the platform daily.

One such innovator is Accorin, a division of Riddle & Bloom and Magento Business Solution Partner and full-service agency, based in Boston. They turned their talents to developing new workflow approval process capabilities for their B2B clients, fulfilling a common requirement for B2B purchasing.

In order to accelerate its B2B roadmap, Adobe has agreed to acquire Accorin’s order approval technology. The technology will be augmented and incorporated into Magento Commerce for release in 2020. B2B sellers represent a significant and growing part of the Magento Commerce business, and Accorin’s technology will help further advance the rich set of out-of-the-box B2B capabilities available in Magento Commerce. Sellers will be able to offer the convenience of online purchasing, with the spending and policy controls expected in B2B transactions.

Accorin’s technology empowers B2B buyers to control spending and ensure corporate policies are followed for online purchasing. Companies can define flexible rules to govern when orders must be approved before being submitted to the seller. Approval requirements can be set for orders that are above a certain dollar value, quantity or contain specific products. New orders requiring approval are automatically routed to the appropriate supervisors for signoff via a seamless process. Multiple approval tiers are supported, and APIs are available to enable integration with existing business systems where approval rules are already defined.

A preview of our new order approval process capabilities will be available at MagentoLive Europe during Breakout Session VI at 11:15 – 12:00 on Wednesday, October 23. Further information about this feature and other B2B enhancements will be communicated as we get closer to the release date.

We look forward to building on the strong foundation that Accorin has laid to bring this powerful new capability to Magento Commerce customers.

For an overview of our news at MagentoLive Europe, visit here.