Magento Analytics is Now Magento Business Intelligence

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Modern merchants need more than just transaction records and web traffic data to build successful commerce brands. They need business intelligence. Every day here at Magento, we meet merchants who are frustrated with the complex process of studying their customers through a hodgepodge of data sources and formats.

Merchants tell us, “Different teams have different definitions of metrics or KPIs. We don’t have a single source of truth around what success means for our business. I spend more time extracting, validating and crunching numbers than I do taking data-driven actions based on the results.”

What would seem like basic questions, quickly become daunting tasks:

  • Who are my most valuable customers?

  • Where are they coming from and how can I get more like them?

  • How is my marketing and merchandizing impacting customer lifetime value?

  • How can I grow faster and make sure I’m not wasting my marketing & advertising dollars in the process?

In August 2016, to help merchants answer these questions and extract actionable insights from across their organizations, Magento acquired RJMetrics, a leading provider of business intelligence software for online merchants. While RJMetrics was initially referred to as Magento Analytics, today it has been rebranded to Magento Business Intelligence. This name more accurately reflects the depth and power the software, which provides a holistic view of the customer journey across a diverse universe of data sources.

Fully customizable, Magento Business Intelligence enables merchants to consolidate multiple data sources—from MySQL to Salesforce to Facebook Ads—into a single cloud-based data warehouse that is accessible across your organization. This gives merchants much faster and more accurate access to information so they can spend more time applying the insights, and less time gathering and combining data from disparate sources.

Magento Business Intelligence is suited for both business and technical users, and its cloud-based delivery model will seamlessly solve any company’s complex data infrastructure needs. If merchants require additional help working with and understanding their data, Magento Business Intelligence also provides additional Professional Services.

For more information about Magento Business Intelligence, schedule your free demo, or contact your Magento Account Manager.