Magento and Pinterest Team up on Buyable Pins

October 5, 2015

By: Marketing Team,
Author Title: 
Magento

Magento merchants can now sell their products directly on Pinterest through Buyable Pins. Together with our partner Creatuity, Magento has launched the new Pinterest Buyable Pins extension, designed to work seamlessly with your Magento online store.

Merchants can now reach millions of Pinterest mobile app users to drive incremental sales, new customer acquisition and improve mobile conversions. Buyable Pins make it easier than ever for shoppers to buy their favorite finds and Pins right from their Pinterest iPhone or iPad app. And, the best part is that Pinterest won’t take any cut from your sales as Buyable Pins is currently free of charge to merchants.

Social-driven retail sales and referrals are outpacing all other online sales channels according to a recent Business Insider report and Pinterest alone accounts for 16% of social revenue.

“We’re seeing brands driving deeper engagement with customers through social media, particularly during the holidays when consumers are looking for gift ideas and inspiration,” said Mark Lavelle, CEO of Magento. “We are delighted to partner with Pinterest and Creatuity to help merchants expand this important sales channel to reach even more customers right at the point of inspiration.”

“We’ve seen the potential of mobile commerce since introducing the first Pinterest Rich Pins extension back in 2013, “ said Joshua Warren, CEO of Creatuity. “We jumped at the opportunity to build on our expertise to create the new Buyable Pins extension and delivered it in record time. We’re excited to have the Katydid Collection and Charming Chick Inc. be the first fashion brands to take advantage of the new Magento Buyable Pins extension.”

Currently, Pinterest makes Buyable Pins available to select U.S. retailers. The new Pinterest Buyable Pins extension is immediately available for merchants using Magento Community Edition 1.9 and Magento Enterprise Edition 1.14. To learn more about how you can take advantage of this exciting opportunity in time for the peak holiday season, please see the Magento + Pinterest page.