August 21, 2017
Magento Commerce offers software platforms and other technologies that power $100 billion (US) worth of transactions every year. Globalive chairman Anthony Lacavera recently talked to our CEO Mark Lavelle on Bloomberg TV about the competitive threat from Amazon, and how Magento Commerce can help merchants of all sizes to get ahead in today’s rapidly evolving commerce landscape.
"It's not just Amazon that's changed the game," said Lavelle. "Customer expectations around how they want to buy and how they want products delivered have changed dramatically. Amazon certainly played a role in that, but I think the advent of mobile technology, broadband, and all the applications that are now available in cloud computing has cause every business that wants to sell something to a consumer or a business buyer to really rethink what their enterprise strategy is, and it needs to have a digital component to it."
Mark went on to say that Magento Commerce is a partner with Amazon because it's really about brand positioning wherever customers are. The Magento Commerce platform allows for automated marketing, digitization of omnichannel in social platforms, marketplace platforms, web, mobile, and point of sale. "We're finding that companies that lean forward into this and are really adopting these types of technologies and platforms can actually do very well in this age, serving this customer and thriving with a fully digital strategy."
Watch the full interview: