Magento Innovations Lab Teams Up With Amazon Web Services (AWS)

October 23, 2019

By: Michele Miller,

Sr. Manager, Solutions Innovation

, Adobe

Magento Teams up With Amazon

As we look ahead to our third year of Magento Innovations Lab, we are expanding our existing relationship with AWS beyond our cloud solution into the broader partner and developer community. We are excited to invite developers and partners to imagine new possibilities on Magento by embedding AWS innovations into their Innovations Lab submissions.

Technology is driving unprecedented change and innovation across every aspect of commerce. Magento Innovations Lab surfaces the creative development work from the global Magento community with the goal of promoting early-stage implementations of emerging technologies on the Magento eCommerce platform. From merchandising to customer service to payments (and more), these innovations are empowering growing companies to deliver exceptional online retail experiences to their customers.

This partnership with AWS marks a growing and enthusiastic developer community who are keen on pushing the limits of what’s possible with Magento. There is a long-standing history via the community to not only hold Magento accountable for delivering exceptional products but to instill a culture of innovation, and provide the foundation upon which to envision, discover, and implement superior customer experiences that drive top-line revenue growth for merchants.  

Among the Amazon services that Magento developers can leverage are:

  • Visual search with AWS Rekognition: a simple and easy to use API that can quickly analyze any image or video file stored in Amazon S3. 

  • Machine Learning (ML) services that make it easy for developers -- with no prior ML experience -- to build individualized recommendations for customers into their applications with Amazon Personalize; and to combine time series data with additional variables to build forecasts with Amazon Forecast.

  • Voice Commerce with Alexa skills for voice-driven search, product comparisons, order status, etc.

So whether building their first application on AWS, or looking to sharpen and expand their skills, dig into technical documentation, or share ideas, through this partnership Magento developers will have greater access to:

The AWS partnership with Magento Innovations Lab is a natural advancement to the program’s support of the community to nurture and promote a mindset of continuous innovation on the Magento eCommerce platform. The Magento and AWS developer communities are both expansive, passionate, and driven towards improving online shopping experiences for merchants of all sizes.

The next submission window for Magento Innovations Lab opens on November 11, so check out these new resources for your next Magento Innovations Lab submission.

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