October 28, 2015
As more and more B2B buyers demand a consumer-like shopping experience for business purchases, it’s no wonder that Magento—the top platform to retailers on the Internet Retailer Top 1000—has now landed as the top platform on the inaugural Internet Retailer B2B eCommerce 300 guide with 41 merchants who list Magento as their eCommerce Platform.
According to Forrester Research, Inc., 93 percent of B2B buyers prefer to purchase online with self-serve information and ordering options from their vendors.1 In fact, the number of B2B buyers expected to complete at least half of their work purchasing online is expected to nearly double from 30 percent today to 56 percent by 2017.2
With 30 percent of Magento Enterprise Edition clients using the platform for B2B, this top ranking in a key industry benchmark guide is confirmation that our investment in B2B programs is enabling a growing number of B2B clients to build their businesses with the Magento open platform and partner ecosystem.
“Distributors and manufacturers favor the Magento platform because they can curate consumer-like experiences for their buyers and still take advantage of Magento’s flexibility to customize any aspect of the order flow to match their unique business requirements,” said Mark Lavelle, CEO of Magento. “These factors, combined with our fast time-to-market and the global reach of the Magento ecosystem, are the reasons why we’re the top choice for B2B applications and why we’re continuing to invest heavily in this area.”
In addition to topping this inaugural study, Forrester Research recently cited Magento as a Strong Performer among the eight most significant B2B commerce suite vendors in its report, “The Forrester Wave™: B2B Commerce Suites, Q2 2015.”
Visit Magento.com/betterB2B to learn how wholesalers and manufacturers are creating the B2B experiences their customers demand with Magento and our B2B partners.
1. Forrester Research, Inc., “Death Of A (B2B) Salesman” Report (April 13, 2015)
2. Forrester Research, Inc., “The Forrester Wave™: B2B Commerce Suites, Q2 2015”