New Instant Purchase Checkout Boosts Sales
December 12, 2017
Ten long years. That’s how long Amazon has had exclusive ownership of the one-click checkout process. While some rivals have licensed Amazon’s technology to stay completive, most have had to forgo the higher conversion rates and repeat purchases enabled by this faster checkout experience.
As of September 2017, the wait is over. With the expiration of Amazon’s patent, merchants are free to offer their customers a better way to buy. Magento is the first commerce leader to offer an ‘Amazon-like’ experience as a standard feature, now available in the latest release of Magento Commerce.
The new Instant Purchase feature provides returning customers with a faster checkout experience by using previously-stored payment credentials and shipping information to skip checkout steps. When a customer selects the “Instant Purchase” button on a product detail page, they are immediately taken to a confirmation page where they can place the order. There’s no need to enter their address, payment information, or shipping preference. Magento takes care of all of that.
Instant Purchase checkout option on the product detail page
Merchants who have tested Instant Purchase have found that it can shorten the amount of time it takes to place an order by upwards of 90 percent. It is particularly well-suited for mobile shopping and replenishment purchases because it minimizes friction in the process. Other merchants have found that it helps to drive impulse sales. Shoppers can click and buy as they go through a site without the sticker shock of seeing the total cost of ALL items in their cart.
Instant Purchase leverages Braintree Vault, available with Braintree Credit Card, Braintree PayPal, and PayPal Payflow Pro for stored payment information. Consistent with Magento flexibility, merchants can easily modify the Instant Purchase button text and business logic to customize the experience for their needs.
The Instant Purchase feature was contributed to the core Magento codebase by Enterprise Solution Partner, Creatuity, as part of the Magento Innovation Labs program. This contribution is an example of the extraordinary power of the Magento community to bring new capabilities to market quickly. Look for more community collaboration on Instant Purchase and other features in future releases.
Email Marketing Automation
The latest Magento Commerce release offers more than Instant Purchase to help accelerate sales growth. It also integrates dotmailer email marketing automation, allowing merchants to easily set up and start creating campaigns in minutes.
dotmailer is a Premier Magento Partner servicing over 4,000 B2B and B2C brands across 150 countries. They enable customers to deliver smarter, faster email campaigns that maximize ROI through advanced segmentation and personalization capabilities. They use all Magento attributes (including custom ones) and integrations with other backend systems, like Microsoft Dynamics and Salesforce, to create a complete view of the customer for highly targeted campaigns. No more batch and blast.
dotmailer supports automated campaigns through SMS, Push, email and other channels and can manage transactional emails for Magento stores. As the first Email Service Provider with a drag-and-drop editor, dotmailer offers an incredibly flexible toolset that makes implementing advanced marketing techniques easy. Live support is available 24x5 to ensure customers have expert advice when needed.
Magento merchants can test out dotmailer with a free 14-day trial. Learn more by visiting the dotmailer site.
Our latest release also helps merchants operate with greater efficiency and intelligence. New Advanced Reporting provides merchants with 20 reports delivered through an easy-to-use web interface available from the Magento Admin. These visually-compelling reports offer critical business insights through three pre-configured dashboards:
Orders: number of orders, revenue, AOV, taxes and shipping fees collected
Customers: registered accounts, unique customers, key metrics by customer
Products: quantity ordered and bestselling products by revenue and volume
Advanced Reporting Orders dashboard
Data is updated daily and reports can be configured to show different date ranges – from a single day to 2 years. Merchants can also filter reports by store view. With reports expressly designed for business users, featuring vital metrics and great visualization, Magento customers now have the power to better manage their businesses.
The latest Magento Commerce version also boosts efficiency by integrating Magento Shipping’s multi-carrier shipping and fulfillment capabilities. Rather than using multiple extensions, merchants can now fully manage shipping tasks, from configuring shipping options and fulfillment rules to comparing shipping prices across carriers, right from the Magento Admin. Merchants also gain faster access to carriers for improved operations and customer experiences that deliver profitable growth.
Merchants using Magento Commerce 2.2.2 can find out if Magento Shipping is right for them by completing the form in the Magento Admin.
To learn more about the latest Magento Commerce release and how customers are using Magento Commerce 2.2 to drive growth, join us for a webinar on January 18, 2018. You’ll see new features in action and will learn how Magento can help you achieve your best year ever.
Start 2018 off right with tools to accelerate your growth and streamline your operations.