Prepare Your Online Store For A Successful 2020 Holiday Season With Magento Commerce 2.4.1
October 15, 2020
The 2020 holiday season is upon us, and with it millions of shoppers will be browsing the Web looking for the best deals. As the COVID-19 pandemic continues to shape the way we live, the online shopping trends seen during the previous six to eight months are predicted to continue throughout the holiday season.
In fact, both Forrester and Deloitte agree this will be the year when online shopping will reach record levels. Deloitte predicts “e-commerce holiday retail sales to grow between 25% to 35% from November through January, reaching $182 billion to $196 billion in total.”
Additionally, a study by Glassbox discovered that 70% of U.S. consumers intend to make most of their holiday purchases online this year. This wave of buyers will bring many challenges for which merchants should be prepared, among them ensuring top site performance and an optimized customer experience.
There is also risk that your busiest time of the year could attract malicious players seeking to exploit your site or your customers. According to a study by KPMG, 19% of consumers said they would completely stop shopping at a retailer after a breach. Clearly, addressing these challenges is more important than ever before.
That’s exactly what we’re doing. Today Adobe is releasing the latest versions of Magento Commerce and Magento Open Source (2.4.1). With new security features and enhanced tools for merchants to continuously update their sites with new imagery, content, and promotions, Magento Commerce 2.4.1 can help merchants maximize their opportunities for a reliable and successful 2020 holiday season. We recommend all Magento merchants make an effort to adopt one of these packages as soon as possible.
In addition to the 15-plus security and bug fixes included in this latest release (in areas such as SQL injection and information disclosure, among others), Magento 2.4.1 and 2.3.6 now include CAPTCHA to order placement and WEB APIs endpoints related to payment information. With this CAPTCHA implementation, Adobe seeks to minimize carding – an attack vector that translates into considerable losses for merchants and shoppers who fall victim to this type of fraud.
Likewise, 2.4.1 provides SameSite cookie attribute support, an important update to support Google’s recent changes in the way its browser handles third-party cookies. Finally, and to better secure our merchants’ stores, we recently released our enhanced Magento scan tool, a free tool that proactively and efficiently detects malware on a customer’s online store and notifies them of any security risks, malware, or threats they need to address. Customers can sign up here.
CAPTCHA being added to order placement for improved security
Stay on top of your site’s health with our Site-Wide Analysis Tool dashboard integration
For our Magento Commerce customers hosted in the cloud, we are extremely excited to announce the integration of our Site-Wide Analysis Tool and its features and capabilities. Starting with Magento Commerce 2.4.1, customers can now gain real-time access to this tool’s dashboard via the Magento Admin Panel. The ability to monitor your site’s health, performance, functionality and even get recommendations on how to fix known issues are just some of the robust capabilities this tool offers. Managing your online store and ensuring its optimal performance has never been easier!
Site-Wide Analysis Tool dashboard
An enhanced and more secure B2B experience for buyers and sellers
Magento Commerce 2.4.1 brings new enhancements to our B2B capabilities in areas such as shipping options, cart management, payments, and security. B2B buyers can now benefit from personalized shipping methods, faster requisition list creation, and approval workflow usability enhancements. Additionally, they are able to add an entire cart or individual items to a requisition list, facilitating the faster creation of order templates. Likewise, they can also clear an entire shopping cart in a single action.
Requisition list creation and cart clearing
B2B sellers, on the other hand, will benefit from being able to use the payment on account payment method when creating orders in the Admin. Other admin enhancements let them filter customer information by sales rep and view a customer’s quote history from the Customer Detail Page for a complete picture of their purchasing activities. Finally, the addition of Google reCAPTCHA on the New Company Request form is aimed to considerably reduce the creation of fraudulent accounts.
Faster Content Creation and Improved Storefront Experience
Recent projections estimate that this holiday season will begin much earlier – perhaps as early as this week with Amazon's Prime Day sale – and spread throughout the fall months, thus lengthening the time shoppers will be searching for good deals. This, in turn, will create the need for merchants to continuously update their sites with new content, engaging promotions, and attractive discounts. Magento Commerce is well-positioned to offer the tools and features that merchants need to continuously adapt to rapid changing market conditions. In 2.4.1, we are introducing:
New Media Gallery
Just last quarter, we introduced a completely redesigned and vastly improved Media Gallery. We continue our commitment to delivering the best tools for image and asset management, saving significant time and resources for creative stakeholders. In Magento 2.4.1, the Media Gallery is now enabled by default and adds new functionalities that will help content creators manage, edit, and find images, easier than ever. Enhancements also include support for bulk image operations, new filtering options, duplicate detection, custom metadata, and more.
Filter images by location (upper) and bulk operations (lower)
Streamlining the Content Supply Chain
The process of managing product media from sourcing and optimization through publishing can be highly complex and span multiple groups. Along with the content management improvements native to Magento Commerce, Adobe partner Bounteous is helping merchants optimize and streamline product media asset management with the Bounteous Connector for Magento Commerce and Adobe Experience Manager (AEM) Assets. Developed by Bounteous in collaboration with Adobe, this integration enables merchants to achieve better product content velocity and asset quality through the full, end-to-end creative workflow from Adobe Creative Cloud to Experience Manager Assets to Magento Commerce.
As more of our customers launch headless storefronts built on Magento, we continue to reduce the time to market by further building out PWA Studio components and expanding GraphQL coverage. In Magento 2.4.1, we are now introducing support for key capabilities like product reviews, gift options, and rewards.
Platform Quality, and Performance
The release of Magento 2.4.1 includes several enhancements to platform quality and performance that support holiday readiness. Highlights include:
• The dotdigital Vendor Bundled Extension is now integrated with Page Builder, allowing marketers to easily embed dotdigital’s Engagement Cloud pages and forms to any storefront page.
• Multiple performance improvements, including up to 20% reduction in consumer queue CPU consumption and 15% reduction in the size of network transfers between Magento and Redis.
• WebMethods.io Connector (by Software AG), an integration that enables out of the box connectivity between Magento Commerce and other enterprise applications like ERPs. This connector launched in early September and is compatible with Magento Commerce 2.4.x and 2.3.x release lines.
• 150-plus functional quality improvements.
Looking Ahead To 2021 and beyond
2021 Patch Schedule Updates
In addition to our latest features and enhancements, Adobe is updating our software lifecycle policy regarding supported minor versions. Starting in 2021, supported versions that are no longer the most current minor release line of Magento (currently only 2.3) will move to security-only updates. All quality updates for 2.3.x will instead be distributed through the new Magento Quality Patches (MQP) tool. The most current release line (2.4 as of June 28, 2020) will continue to receive quality and security updates through the same existing quarterly release cycle until the release of Magento 2.5, at which time it will move into a security-only cycle, as well.
Planning for PHP 7.3 End of Support
In December 2021, PHP 7.3 will reach its end of support. To ensure compatibility and compliance for the Magento 2.3 release line, we will add support for PHP 7.4 to the release of Magento 2.3.7 in May 2021. This update will bring backward incompatible changes into 2.3.7 that may affect your site and extensions. To avoid unwanted interruptions, we encourage all merchants to adopt our latest minor release 2.4.x, which supports PHP 7.4 today, or update to 2.3.7 once it's available. You can learn more about PHP 7.4 support here.
For details of the full 2021 calendar, please visit this page.