Yotpo Reviews and Visual UGC Now Bundled in Magento

October 22, 2019

By: John Stockton,

Sr. Director Commerce Product

, Adobe


Shoppers are relying on social proof more than ever before. User-generated content (UGC)—like reviews, ratings, and customer photos—has become invaluable to the buyer experience. Your customers are looking to their peers for validation when buying products online: 77.3 percent of online shoppers say reviews impact their decision to purchase. There’s never been a more important time to make reviews and visual UGC an integral part of your marketing strategy.

That’s why we’re excited to offer Yotpo, a leading eCommerce marketing platform, as a bundled solution for Reviews and Visual UGC in Magento. Yotpo empowers merchants to effectively collect and display customer reviews, photos, and videos, online and off. Pre-installed with the Magento eCommerce platform for fast time to market, Magento customers on 2.3.3 now have easy access to the most secure and customizable UGC solution in the market.

With Yotpo, brands can effectively leverage social proof to increase trust and sales, using innovative tools like:

  • Yotpo Focus, a suite of AI-powered review widgets designed to automatically showcase the best customer content

  • Customizable photo, video, and review galleries, to recreate the Instagram experience onsite and inspire shoppers

  • Integrate UGC into Google Ads and organic search results through Yotpo’s Google partnership.

  • Sentiment analysis and natural language processing tools to understand customer feedback at scale

Thousands of innovative companies—including Adore Me, Helly Hansen, and Medelita—are proud Yotpo customers.

Here are some of the key advantages of the Yotpo integration, which brands can enjoy right away:

  • Seamless Implementation – Yotpo’s key widgets and scripts are pre-installed on the Magento platform, so it can be implemented in just a few hours. Merchants can use Yotpo’s login credentials for setup, requiring fewer development resources.

  • Performance Analytics at Your Fingertips – With the bundled integration, UGC performance data is displayed in an easy-to-read dashboard within the Magento admin.

  • Tested to Ensure Top Performance – Yotpo has been vetted through Magento’s Functional Testing Framework, guaranteeing the integration's reliability, speed, and security.

  • Integrate Pre-existing Reviews – Merchants can easily import all preexisting reviews to Yotpo—from Magento’s native solution or from a previous review provider—in a few simple steps. 

  • Stay Ahead of the Curve – Magento users will have instant access to the latest Yotpo updates and feature releases.

“This is an exciting milestone in our long-standing relationship with Magento, combining our mutual passion for empowering brands to create captivating e-commerce experiences throughout the shopper lifecycle,” said Will Schnabel, SVP, Business Development, Yotpo. “It is an honor to be chosen as the bundled UGC provider on the Magento platform.”

Visit here to learn about all the new capabilities to our commerce platform that’s being announced at MagentoLive Europe.