October 9, 2018
Today at MagentoLive Europe in Barcelona, Magento announced a new Premier Partnership with leading commerce marketing cloud provider, Yotpo. Headquartered in New York, NY, Yotpo offers a suite of comprehensive solutions for reviews, visual marketing, loyalty, and referrals.
As the modern eCommerce space sees more brands shifting to a direct-to-consumer model to compete, building trust and fostering loyal customer communities has become fundamental to business growth. To stand out in the new ecosystem, brands must maintain a laser-focus on customer experience and use their positive experiences to establish trust and acquire new customers.
The impact of customers’ personal experiences on conversion is undeniable: 55% of converted shoppers across industries interact with on-site user-generated content (UGC), like customer reviews and photos, before purchasing, and 94% of purchases are for products rated 4 stars and above. Brands that are able to collect this content and use it to build a loyal following gain a competitive edge in the crowded eCommerce space: 39% of shoppers are willing to spend more money on products from brands they love, even when there are cheaper options elsewhere.
As the leading integrated solution for UGC, loyalty, and referrals, Yotpo’s AI-powered platform helps commerce companies accelerate growth by enabling advocacy and maximizing customer lifetime value.
With Yotpo, brands can effectively leverage social proof to increase trust and sales, cultivate loyal customer advocates, and make better business decisions based on customer feedback.
As a Premier Technology Partner, Magento brands and merchants will have direct access to Yotpo’s:
Ground-breaking AI-powered platform, yielding smarter and faster solutions to collect and curate customer content, showcase the right content to the right person at the right time across the buyer journey, and analyze consumer sentiment at scale
Conversion rate enhancement on eCommerce sites and beyond, including higher organic rankings and CTRs in paid search, and decreased CPCs in social ads that leverage UGC
Expansive App Market, featuring the most integrations of any UGC platform in the commerce ecosystem
As longtime partners, Yotpo and Magento are a natural fit with a shared vision to enable adaptable, scalable, and exceptional commerce experiences that inspire customer advocacy and drive business growth. Earlier this year, Yotpo won the Magento Cornerstone Award, recognizing their commitment to Magento’s core values: Be an Owner, Be Agile, Be the Community, Be Innovative, and Be the Team.
Today, Yotpo is deployed in over 2,000 Magento stores, including Everlast, Dakine, and Adore Me. Yotpo is also partnered with leading Magento Solution Partners, including Vaimo, Born Group, and Gorilla Group, and offers the most integrations in the eCommerce technology ecosystem, with notable Magento Technology Partners such as Nosto, Oracle + Bronto, Listrak, and AdRoll.
We are excited to welcome Yotpo to the powerful, diverse Magento ecosystem.