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Mobile Optimization Initiative

eCommerce Funnel
Jun 15, 2020
The Mobile Optimization Initiative (MOI) was formed to better understand the gap in mobile and desktop conversion. So far it has conducted more than 130 standardized experiments backed by real-world data. In this article, we deep-dive into some of the experiments as well as their learnings, which any merchant could easily apply to its mobile eCommerce strategy. Read more.
Mobile Optimization Initiative - eCommerce
Jul 12, 2019
Something Digital’s Caitlin Mekita shares her key takeaways from a panel discussion, Optimizing Mobile Conversion: 7 Surprising Results from a Magento Community Study.  
Test Your eCommerce Sites
May 9, 2019
Early results from this quarter’s Magento Community Initiative are in! This quarter’s results are all about testing and optimizing conventional eCommerce features.—WISHLISTS, BREADCRUMBS, and CONTINUE SHOPPING BUTTONS.
Mobile Commerce - Optimization
Apr 2, 2019
This article is part of our ongoing 
Mobile Commerce Platform
Feb 20, 2019
3 Key Findings for Mobile Commerce. This article is part of our ongoing Mobile Optimization Initiative series designed to help merchants close the mobile revenue gap.
Mobile Optimization
Jan 7, 2019
Mobile experiment results from over 250 UK-based retailers 
Why Merchants and Agencies Love the Mobile Conversion Initiative | Magento Blog
Dec 20, 2018
Razoyo’s clients reaped some surprising benefits while participating in helping the merchant community
Mobile Optimization
Dec 13, 2018
There’s a huge gap in mobile commerce between time on site and conversions. Users spend 39 percent more time on mobile than on desktop , but they buy significantly less than they do when on desktop  and abandon mobile shopping carts 86 percent of the time. 
Increase Your Revenue by Speeding Up Checkout | Magento Blog
Dec 6, 2018
Results show Paypal Express and PayPal Credit can increase your conversion rate and average order value. 
Building an eCommerce Site for Your Customer Base | Magento Blog
Nov 29, 2018
The Right Customizations Will Increase Your Site’s Revenue Per Visitor