In 2020, traditional consumer habits were disrupted and shopping online became the default way to buy. U.S. retailers were swarmed by online consumers, and digital sales for 2020 were boosted by $183 billion, up 42% from 2019. Just a few years ago, it would have been hard to envision a merchant environment where over one-third (34.3%) of retailers sell the majority of their products and services online.
In response to this fundamental change in how people buy, businesses across all industries innovated at breakneck speed. They added new web stores, adopted new technologies, and tested new strategies. Most importantly, they learned a lot as they embraced digital selling and discovered what their customers really needed from an online shopping experience.
Based on these trends as well as feedback from Magento Commerce customers, we identified seven key lessons that businesses should take away from 2020. We believe that it's imperative for your business act on them now, if you haven’t already.
Get the latest news, tips and advice for maximizing your online store.
Mar 17, 2021
We know the importance of upgrading to the latest version of Magento Commerce to get the most value out of the platform and maintain a secure store. Keeping your Magento Commerce environment up to date is key to meeting your business needs. We recognize, however, that upgrades take planning and investment from your team, and that many customers are looking for ways to streamline this effort. That’s why we’re excited to announce our latest investment in making the upgrade process more transparent, predictable, and seamless -- the Upgrade Compatibility Tool.
Mar 17, 2021
Adobe is releasing the Magento Commerce 2.4.2, along with security-only patches 2.3.6-p1 and 2.4.1-p1, focusing on increasing its security, performance enhancements, and providing enhanced tools for merchants to maintain and expand their business to keep pace with current eCommerce growth.
Aug 27, 2020
Norwegian women’s sportwear seller started on Magento 1 a decade ago and is now one of the top e-commerce sites in Norway. In 2019, the company was looking for further growth through an increased focus on marketing and systems for seamless customer returns. It was ready to upgrade to Magento 2. Read more.
Feb 25, 2020
People buy experiences, not just products. See what that looks like for Mishima Reserve.
Dec 9, 2019
Is your eCommerce business meeting the needs of modern day B2B and B2C buyers? If the answer is no, then you could be missing out on a big opportunity to differentiate yourself from your competition. Read more here.
Dec 6, 2019
Since 2015, Eleganza had been successfully running its online shop and supporting four languages on Magento 18.104.22.168. With the end of life of Magento 1 on the horizon, the well-known, high-end fashion retailer in the Netherlands saw an opportunity to transform its mobile shopping experience and leap to the forefront of its market by embracing Progressive Web Applications (PWAs) with Magento 2. Read more.
Jul 16, 2019
How to make sure you’ve checked all the boxes for your current needs as well as your expected requirements
Nov 6, 2016
Oliver Sweeney desired a new online store to keep them one step ahead
May 5, 2016
The ClearBags Magento 2 site is substantially faster and can scale to handle more visitors than their Magento 1 site ever could
Mar 3, 2016
Beaumotica needed a flexible platform that could easily support multiple international sites while being efficient to design, build, and manage
Mar 1, 2016
Newly redesigned Magento 2.0 web store improved mobile engagement while decreasing costs by 10%