Magento Blog

Get the latest news, tips and advice for maximizing your online store.

Looking Back to Get Ahead in the New Year
Jan 25, 2021
Past performance data can help you design successful strategies for tomorrow and beyond.
Unwrapping-the-Gift-of-Giving
Sep 1, 2020
Intuitive shopping experiences are on every consumer’s 2020 holiday wishlist. Read more.
eCommerce Funnel
Jun 15, 2020
The Mobile Optimization Initiative (MOI) was formed to better understand the gap in mobile and desktop conversion. So far it has conducted more than 130 standardized experiments backed by real-world data. In this article, we deep-dive into some of the experiments as well as their learnings, which any merchant could easily apply to its mobile eCommerce strategy. Read more.
progessive-web-apps
Mar 11, 2020
In recent months, Experius PWA tech lead Jordan Eisenburger learned a lot about both Magento PWA Studio and himself as a developer. He shares his key technical and personal insights. Read more.
Tips for Increasing the Efficiency and Functionality of Your eCommerce Business
Jan 17, 2020
ECommerce has given small and midsize enterprises a chance to grow into bigger companies with customers from all around the world. Those customers have high expectations from online businesses, challenging them to steadily improve the quality of their eCommerce businesses – from customer-facing operations on the front end to fulfillment and inventory management on the back end. Read more.
Mobile Commerce Graphic - People holding phones
Oct 31, 2019
Mobile is changing the way people research and eventually purchase products and services. Indeed, the speed, simplicity, and evolving features and functionality of the devices we use have transformed the buying experience and mobile commerce is finally moving to the mainstream. Read how you can master the art with these 4 tips.
Mobile Optimization Initiative - eCommerce
Jul 12, 2019
Something Digital’s Caitlin Mekita shares her key takeaways from a panel discussion, Optimizing Mobile Conversion: 7 Surprising Results from a Magento Community Study.  
eCommerce event 2019
May 14, 2019
Highlights from General Session 2 at Adobe's IMAGINE 2019 event in Las Vegas.  There’s no denying that the 2018 merging of Magento with Adobe will help our company build the world’s best digital commerce platform.
Test Your eCommerce Sites
May 9, 2019
Early results from this quarter’s Magento Community Initiative are in! This quarter’s results are all about testing and optimizing conventional eCommerce features.—WISHLISTS, BREADCRUMBS, and CONTINUE SHOPPING BUTTONS.
Mobile Commerce - Optimization
Apr 2, 2019
This article is part of our ongoing 
Mobile Trends for Commerce
Mar 18, 2019
The vast majority of Americans–95%–own a mobile phone, and these devices are now officially the most popular way to shop online, according to the Pew Research Center. Take a look at the Mobile trends driving revenue. 
Magento Announces Availability of PWA Studio
Jan 15, 2019
New Tools to Help Merchants Optimize their Multi-Channel Retail Strategies
Mobile Optimization
Jan 7, 2019
Mobile experiment results from over 250 UK-based retailers 
Why Merchants and Agencies Love the Mobile Conversion Initiative | Magento Blog
Dec 20, 2018
Razoyo’s clients reaped some surprising benefits while participating in helping the merchant community.
Thumbnail
Dec 13, 2018
There’s a huge gap in mobile commerce between time on site and conversions. Users spend 39 percent more time on mobile than on desktop , but they buy significantly less than they do when on desktop  and abandon mobile shopping carts 86 percent of the time. 
Increase Your Revenue by Speeding Up Checkout | Magento Blog
Dec 6, 2018
Results show Paypal Express and PayPal Credit can increase your conversion rate and average order value. 
Thumbnail
Nov 29, 2018
The Right Customizations Will Increase Your Site’s Revenue Per Visitor
Mobile Conversions - 3 Ways to Reduce Friction and Increase Conversions
Nov 21, 2018
Smartphone conversion rates have improved over the last couple of years, however, we are still nowhere near to closing the mobile gap.
TheInsoleStore.com Steps into Higher Mobile Conversion Rate
Nov 15, 2018
Magento merchant uses HiConversion and PayPal to increase their conversion rate
Thumbnail
Nov 8, 2018
With holidays just around the corner, now is the perfect time to get some experiments set up to capture more mobile sales.  
Thumbnail
Nov 1, 2018
You’ve always kept a sharp eye on your key performance indicators (KPIs), but did you know that optimizing your revenue per visitor (RPV) can accelerate the growth of your eCommerce business? Read on and we’ll share some key changes you can make on your site today.
Thumbnail
Oct 25, 2018
We don’t have to tell you that mobile is hot right now. But the dirty secret is that conversion is not. Mobile revenue continues to lag far behind all other devices. Some 86 percent of mobile shoppers abandon their shopping carts during the checkout process. Read about mobile optimization.
Beacon Technology
Oct 19, 2018
What if there was a technology that allowed you to contact potential buyers as they strolled by your place of business. Read about Beacon Technology, Proximity marketing, and eCommerce. Stay one step ahead of the growing competition.
Magento Introduces the Mobile Optimization Initiative for Merchants
Oct 9, 2018
Community-driven project with PayPal, HiConversion and 15 system integrators tackles the mCommerce gap
Top 3 Priorities of a B2B Mobile Strategy
Jun 6, 2018
Your mobile commerce strategy plays an important part in successfully moving forward with your digital journey
Thumbnail
Jan 15, 2018
How the 108-year-old organization is enhancing the family camping experience
Thumbnail
Sep 26, 2017
At Shop.org, Disney’s VP of Technology just revealed the role of AI and machine learning at the company
PWA mobile eCommerce
Sep 6, 2017
The hottest thing since responsive web design
Thumbnail
Aug 2, 2017
Are your customers using mobile? Categorically, yes.