Magento Master Spotlight: Alessandro Ronchi
December 28, 2017
2017 was our second year of our new top contributor program: Magento Masters. Many of you ask what it takes to be a Magento Master, so we figured it would be great to continue to spotlight our Magento Masters and let you get to know them and why they decided to get involved and contribute within the Magento Community.
Let's get to know Alessandro Ronchi, COO & Magento Specialist at Bitbull:
My name is Alessandro, and I work in Italy as Chief Operating Officer and Developer at a company named Bitbull. We are a technology partner for merchants that want to grow their businesses online. I’m personally involved in project analysis and backend development.
How and when did you first get involved with Magento?
I put my hands on Magento for the first time in 2009—the old days of Magento 1.2 when there were only a couple of books published on Magento. To learn something more, we could only rely on articles by Alan Storm and Inchoo.
What made you decide to contribute to the Magento Community?
I’ve always been part of communities, the Italian in the 90s, the Adobe community in 2000, and finally the Magento community. I started with the local user group, organizing a couple of events in the local language. Then in 2015, I spoke at MageTitans UK and had the great opportunity to bring the event to Italy—just giving birth to the spreading of MageTitans outside the UK.
How has the Magento Community impacted you?
The Magento community gave me all the opportunities I was looking for: getting knowledge, giving something back, speaking at events, organizing them, and, lately, contributing to the Magento 2 core. Working with the Magento Community Engineering team on the Multi Source Inventory project.
What is your favorite Magento event to attend or organize?
My favorite Magento events are technical ones, and MageTitans is obviously the first on the list. I also love conferences like MageUnconference, which I attended a couple of times in the Netherlands, and MageTestFest, even if I couldn’t attend it. That said, in 2017 I had the great opportunity to attend Magento Imagine and I must confess that I literally fell in love with that unique atmosphere. If you are involved with Magento in some way, I warmly recommend you attend Magento Imagine once in your life.
What is one piece of advice you would give other developers?
I’ve been writing code for 30 years now, but every time I put my hands on the keyboard I have the same curiosity and enthusiasm as when I was 13 years old. There is always space for improvement, especially nowadays that we have all the opportunities and information that we need just a few clicks away. My advice is, don’t let a day go by without you saying to yourself, “I’m a better person now than yesterday.” My advice is never stop exploring, never stop improving.
COO & Magento Specialist, Bitbull
Alessandro works at Bitbull as experienced Magento specialist devoted to software design, backend development, and training. He is the author of the Magento Best Practices Handbook and active contributor to open source Magento extensions and resources. He is also one of the most active members of the Magento Italian community as both a speaker and conference organizer.
Alessandro was selected as a Magento Master for 2017 based on his 2016 contributions through organizing MageTitans Italy, contributing on Github to both Magento 2 and DevDocs, multiple speaking engagements around Magento and at Magento centric events, and sharing his experience and expertise around sprint planning and using Magento for B2B.