Magento Masters Spotlight: Danny Verkade

January 14, 2019

By: Sherrie Rohde,

Community Manager

, Magento

Magento Masters contribute a lot to the Magento Community so, naturally, people want to know what makes them tick. In this Magento Masters Spotlight, we’re chatting with Danny Verkade, Founder and CEO of Cream.

Danny was selected as Magento Master for 2018 based on his 2017 contributions through extensive pull requests to the Magento 2 core on GitHub as well as his efforts with Meet Magento Netherlands.

Who Are You and What Is Your Role?

I'm Danny Verkade and I'm the CEO and founder of a technology partner called Cream, and we implement the Magento instances for our clients. 

How and When Did You First Get Involved with Magento? 

This was around 2009. We were developing our own platform and saw Magento as an upcoming platform at that moment and did platform selection. Well, it fitted us perfectly so that's when we switched to Magento and started implementing Magento for our customers. 

What Made You Decide to Contribute to The Magento Community? 

Well, with Magento 1, it was actually not possible to contribute it to the Magento core. When we started doing Magento 2 projects, we saw that it was on GitHub. We found some issues and started to contribute to the core. After that, in January we, went, the Magento Community Engineering team was set up. We really saw that they're actually engaging with the community and starting to process of the people requesting it. All those changes are being merged into the core Magento projects. It's pretty cool. 

How Has the Magento Community Impacted You?  

You go to events. That's basically how you started with the community and meet new people. Also, use the platform on the development side or on the merchant side as well. Exchange knowledge with each other. That's pretty big. That will help you in actually running your company.

What’s One Thing the Magento Community May Not Know About You?

I'm a fan of flying, so I actually took a detour with two layovers coming here. Just to put a new line on my flying map and a new route.

What Project or Experience in Your Career Has an Impact on Who You Are Today?

That actually started with my internship, which was at a company called ISM. Also, a Dutch Magento partner now. They actually introduced me to the world of eCommerce, and I started Cream out of that company. Figured that I would do it myself.

What Is One Piece of Advice You Live by And Would Like to Pass on To Other Developers?

In Dutch it's called, "Meten is weten." That's like measure everything and make a decision based on the data to develop new features or change the features. 

Do You Have a Tip for Merchants and Developers to Maximize Partnership? 

What we would like to do is, the knowledge level of our clients needs to be getting higher every time. We share our knowledge with the client and the client shares his knowledge of his products and services to us. That way, you can give the platform a boost and keep each other sharp. We do a lot of A/B testing with clients. They share their idea with us and we think that we know eCommerce and share our knowledge with the clients. Going into the A/B test, sometimes we're right and sometimes we're not, so then the client's right. That's a pretty cool space to be in to keep each other sharp all the time. 

What Does Being a Magento Master Mean to You? 

Well, I did a lot of hard work the last year for the community and to be acknowledged by Magento for that, it's pretty awesome.