Magento Masters Spotlight: Guido Jansen

January 8, 2020

By: Sherrie Rohde,

Community Manager

, Adobe

Magento Masters contribute a lot to the Magento Community so, naturally, people want to know what makes them tick. In this Magento Masters Spotlight, we’re chatting with Guido Jansen.

Who are you, and what is your role? 

My name is Guido Jansen. I’m a psychologist working in eCommerce and I basically help eCommerce merchants to improve their websites and usually reconnect with their client. Usually what you see in the online business is that people kind of lose focus on who the actual customer is and lose that touch with the customer. I literally just show them or get them into contact with customers using their website, and get videos of that or get them in live interviews so they can see “Hey, this is an actual customer browsing through my online store. How’s that working out for them? Are they actually helped or what kind of questions do they have about the product or experience?”

How and when did you first get involved with Magento? 

I got involved with Magento in 2008. I was already running an open-source community for the Joomla open source project. I came across Magento which was at that time light years ahead of any competition in the eCommerce space. Such a cool product. I thought I need to get in tune with this product and get started using this. So, I did. I started playing around with the product. After a couple of months, I contacted Roy and Yoav, the founders of Magento, and said “Hey, I want to organize an event for you guys. Come to the Netherlands.” They came over for the first Meet Magento event ever.

What made you decide to contribute to the Magento Community? 

For me, it was actually a great way to promote my business back then. I was a student and I had this job building websites for people. It was an ideal side job at the time besides my study in psychology. I’m not a developer, I know a bit of code, but I’m not a developer. Other people are way better at that than I am. So, I thought “How can I promote myself, my business?” So, what I did is organize events, and start an online community, run the forum, provide translations for the system specifically for the Netherlands, where I’m from. It worked out great. That’s how I got started.

How has the Magento Community impacted you? 

I really like the open-source thing where a lot of people worldwide are working together to make a product better—for free, and spend their time doing that. I think that that’s really inspiring to me, to have people doing that and trying to make the world a better place. Of course, you can discuss how important eCommerce is, but still, it’s a great way I think to contribute to the world and to businesses around you to help people make money. It’s great to see on the worldwide level but also on the local level in the Netherlands. There are so many companies I’ve seen growing. At the first Meet Magento they were like a two people company and now they have 50 to 100 people in their company and making business for Magento. That’s really great to see. That’s really inspiring to me.

What’s been your favorite Magento event to attend or organize?

My favorite event is Magento Imagine. It’s the one yearly event where everyone comes together so it’s a great opportunity to see everyone again that you’ve been talking to online and may not have even met in real life. To shake hands, and grab a coffee together, that’s the great thing about Imagine. On the other hand, I really like going to the first Meet Magento in a country where you have this vibe of people starting to build something. I’ve been to many first Meet Magentos. It’s great to be there, to see that start of a new community on a local level—people who have never seen each other before and they get introduced for the first time and get that vibe going. That’s what I really like to see.

What’s one thing the Magento community may not know about you?

I became a dad in November [2018]. I’ve been taking some time off and I actually started a new job at one of the larger Magento partners in Europe which is Vaimo. Really excited about that but I didn’t announce it in a big way yet so that’s something that people may not know yet. I’ll be helping them out with usability and experimentation, doing that for them, and being a Vaimo/Magento Evangelist internally and on stage for them.

What is one piece of advice that you live by, and would like to pass on to other contributors? 

One piece of advice I have is to get involved with the Magento Association. We started out with the Magento Association last year [2018]. It’s really a new body that’s independent of Magento itself but is there for the community. There are a lot of things, like the events that I organize, there are a lot of things that add value to the community that are not necessarily commercially interesting but that adds a lot of value to the community in connecting people, bringing partners together, bringing merchants together or connecting with to partners or companies providing all kinds of services. Those are things the Magento Association can do for you. If you want to get involved with that, now is a great time because we’re starting out. We opened membership. People can sign up at This is a great time if you’re thinking we should be working on x, y, and z, well you actually can. Just join the association and help us out.

About Guido Jansen
Founder & Community Manager, Dutchento
Senior Digital Consultant & Customer Experience Optimization Specialist, Vaimo.
The Netherlands

Guido is a cognitive psychologist and works as a usability and conversion optimization manager and trainer. He helps eCommerce companies and teams grow their revenue by doing user research, validating ideas and running online experiments. Guido founded the Dutch Magento community platform and is one of the initiators of the Meet Magento event series. He helped many other organizers kickstart their conferences and you can find him on stage at Magento events around the world.

Guido was selected as a Magento Master for 2019 based on his 2018 contributions organizing Meet Magento NetherlandsDistributed Magento Contribution Day in Rotterdam and Magento User Group Utrecht as well as co-hosting the Dutchento Podcast and helping to shape the Magento Association by serving on the Magento Association Task Force.

Meet the rest of the 2019 Magento Masters and follow them on Twitter.

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