Fashion, Apparel & Accessories

Seamless Fashion eCommerce Experiences Driving Online Growth for Hallhuber

Magento delivered a mobile friendly site with cross-channel integrations for Hallhuber, the German fashion eCommerce brand.
Fashion eCommerce - Hallhuber
10 Weeks Launch Time
+10% Mobile Sessions
-1% Bounce Rate

Seamless fashion eCommerce customer experiences across channels and borders.

Based in Germany, trend-savvy women’s fashion brand Hallhuber operates over 200 stores and five online shops across seven countries including Germany, Austria, Switzerland, UK, France, the Netherlands, and Belgium.

Fashion eCommerce - Hallhuber

After launching its first online shop on Magento Open Source in 2011, Hallhuber wanted to optimize its site for the growing mobile device traffic and to ensure that its fashion eCommerce business could scale with its expanding online and physical footprint. Additional requirements for their new fashion eCommerce site included:

  • An all-in-one solution to facilitate global expansion and reduce maintenance
  • Cross-channel integration of the company’s Tradebyte PIM system and loyalty program
  • Performance optimized shopping experience

Working with PHOENIX MEDIA and Magento Commerce has positioned us well to support customers’ use of mobile across devices and channels.

Dr. Astrid Jagenberg
Director Marketing & Online Sales, Hallhuber

A mobile friendly fashion eCommerce website with cross-channel integrations.

The company chose Magento Commerce to address current customer demands and business expansion plans. Working with Magento Solution Partner TechDivision, Hallhuber launched their new site on budget in just 10 weeks.

Mobile Friendly - Hallhuber

Key features:

  • A mobile friendly website with a fully responsive design servicing a wide variety of viewports
  • Loyalty program across channels retracting and rewarding its loyal customers

Streamlined fashion eCommerce experience drives conversion and revenue.

In the first 6 months post-launch, Hallhuber saw a significant uplift in mobile conversions and in mobile revenue, a 10% jump in mobile sessions, and a 1% drop in bounce rate.

Mobile Friendly - Hallhuber

Additional benefits include:

  • A streamlined customer experience that gives users greater confidence in their online choices through high-quality product shots, “shop the look” options, and advanced wish-lists
  • Significantly improved site product search with SolR integration
  • Minimized workload for the company’s small digital team