Fashion, Apparel & Accessories
Flexibility and ambition, Zadig & Voltaire’s winning combination with Magento
Success in times of crisis
The COVID-19 pandemic has caused many retailers to refocus their activities on e-commerce, benefitting those already familiar with it. As Christophe Marée, SouthWest EMEA Marketing Director at Adobe explains, adaptable companies were already three years ahead on their digital transformations, while others found themselves scrambling to catch up. As part of the Adobe Experience Makers online event, Jonathan Ribas, CTO of Zadig & Voltaire spoke about his group’s experience in the luxury ready-to-wear fashion sector. His main point was that adaptability and quick response times have become the keys to success in this uncertain time.
Magento has underlying features that make it possible to adapt in record time. You can create customer groups, for example, something we used to make internal sales much easier.Jonathan Ribas
And if luxury meant adaptability?
As soon as the COVID-19 pandemic broke out, Zadig & Voltaire was able to use an agile methodology (SCRUM) to adapt to the crisis. “We had to reinvent ourselves. We started by adding the option of making donations to hospitals when customers made a purchase. We also opened up online sales for our staff,” explained Jonathan Ribas. At the heart of all these rapid transformations was Magento 2, recently adopted by the group to replace Magento 1. "Magento has underlying features that make it possible to adapt in record time. You can create customer groups, for example, something we used to make internal sales much easier," declared Jonathan Ribas.
Accelerating international growth
Today, Zadig & Voltaire is planning on adding to its 350 current stores, especially in high-growth Asian markets At the same time, the group is strengthening its e-commerce capabilities. “Magento is great for localisation. It allows us to set up new websites quickly with language packs and has modules for shipping and payments that take local specificities into account. Magento allows us to set up new websites in record time. Trying to break into a new market no longer seems so scary,” Jonathan Ribas explained.
The platform is flexible and robust, and it comes with a real sense of community. On social media, the Magento community allows its users to share their best practices, saving time for everyone. “There’s private messaging, you can suggest new features, troubleshoot bugs, it’s an incredible advantage,” said Jonathan Ribas.
Two priorities: experience and multi-channel functionality
After an architecture study, Zadig & Voltaire was able to prioritise its goals. Front office speed was pushed up to the top of the list. To achieve this goal, the retailer reconfigured its architecture: Magento took charge of all e-commerce, the catalogue, checkouts and shopping carts. The use of Progressive Web Applications (PWA), natively interfaced with the platform, made it possible to shorten load times. “Every millisecond we shave off can increase turnover by a lot,” explained Jonathan Ribas.
In the future, Zadig & Voltaire plans on focusing more energy on multi-channel functionality. Magento’s multiple source inventory module will, in effect, allow them to multiply their available inventory. E-commerce shoppers will then have access not only to warehouse inventory, but to shop inventories as well. After reserving the item, the order is quickly confirmed in the shop, then there’s nothing to do but to click and collect the purchase. “It’s very important to standardise the experience,” concluded Jonathan Ribas.
Magento allows us to set up new websites in record time. Trying to break into a new market no longer seems so scary.Jonathan Ribas