Electronics, Software & Telecom

Mobile Commerce For Photospecialist, Developing a Responsive Online Store was a Snap

A complicated online store was holding photographic and video equipment retailer, Photospecialist back. Magento helped them create a mobile friendly eCommerce store.
Mobile Commerce - Photospecialist
+26% Site Visits
+20% Forecasted Revenue
+24% Forecasted Transactions

Photospecialist was held back from true mobile commerce.

Since 1974, Photospecialist – known locally as Foto Konijnenberg – has made a name for itself as a specialist retailer of photographic and video equipment, operating several online stores across Europe. The brand found its success in providing a comprehensive product range, competitive prices, and expert advice. The digital revolution created a boom in mobile commerce, and Photospecialist found its customers were preferring to shop online over visiting a store. To secure the brand’s future, their aging and complicated eCommerce website needed to be upgraded with a responsive design and a mobile friendly website.

Mobile Commerce - Photospecialist

Photospecialist’s previous eCommerce site was difficult to maintain, and making site changes were a massive undertaking. They wanted more flexibility to change features quickly, so they looked for a flexible solution that needed little maintenance and was mobile commerce ready. They found what they needed in Magento Commerce. With flexible Magento, integration and maintenance were made easy thanks to the expansive Magento features and ecosystem. With help from the Magento Solution Partner MediaCT, Photospecialist embarked upon a mission to upgrade their old online store into a futuristic, responsive Magento store, perfect for mobile commerce.

We chose Magento because it's open source. There's lots of expertise and experience to benefit from, and because of that, we now have a very flexible, responsive website. It's perfect for the omnichannel experience our customer expects from us.

EricJan Hofman
eCommerce Manager, Photospecialist

A mobile commerce store, ready in a flash.

With Magento, Photospecialist was able to design the new mobile commerce site using out-of-the-box responsive themes, making their site easy to use for customers on all devices. They optimized their site capabilities easily using other extensions from the Magento Marketplace: Channable improved marketing exposure, they used Mailplus for email, Aheadworks Follow-Up Mail and Blog for retargeting and content, added credit card support from Buckaroo, and Webforms.

Mobile Commerce - Photospecialist

Before Magento, Photospecialist had little visibility over their online customers. By implementing a complex, custom-made Enterprise Resource Planning System, the brand can track each customer and strategically target them with promotions and email communications. Each point of contact is a new sales opportunity. Thanks to the improved omnichannel experience for mobile-dominant shoppers, Photospecialist is reaching customers faster than ever, with the best possible online experience. The integration of their complex ERP System has also made it possible to quickly launch into new territories and localize the website accordingly. 

A bright future ripe for expansion beyond mobile commerce.

In September 2016, Photospecialist launched 10 new eCommerce sites on Magento, all optimized for mobile commerce. Each online store was integrated into one central platform and easily managed by the Photospecialist team. “We are now fully ready for the future. Our customers can find the products they are looking for even easier and faster,” says EricJan Hofman, eCommerce Manager at Photospecialist.

Mobile Commerce - Photospecialist

And the numbers prove it. In 2016, Photospecialist saw an increase of 26 percent in website visits year-over-year. Revenue is forecasted to increase 20 percent in 2017 and transactions by 24 percent. Thanks to Magento, Photospecialist can now keep pace with the fast changes of the photography and video industry.

Thanks to Magento and MediaCT, we are now able to scale even more easily. We grow hard and that's easy when the software works just like it should.

EricJan Hofman
eCommerce Manager, Photospecialist