Fashion, Apparel & Accessories

Sell Clothes Online The Irish Store’s 4-Month eCommerce Makeover

The Irish Store sell clothes online and they needed and an eCommerce platform that fit them as perfectly as their finely-crafted cardigans fit customers.
Sell Clothes Online - The Irish Store
+16% Conversions
90% Improved Page Load Times
-23% Customer Service Call Time

The Irish Store needed a handcrafted customer experience to better sell clothes online.

For over 30 years, The Irish Store has delivered artisanal goods from Irish designers to an international audience. A loyal customer base of cultural enthusiasts and expats has made it the largest provider of Irish goods in the world, serving the USA, UK, Canada, Australia, and New Zealand.

Sell Clothes Online - The Irish Store

The Irish Store was running on Magento Open Source 1, but as business grew, the brand saw the appeal of the flexible eCommerce platform offered by Magento Open Source 2. The Irish Store needed a site to sell clothes online that fit them as perfectly as their finely-crafted Aran Cardigan fit customers. They decided to make the seamless migration to Magento 2.

Magento 2 makes it easy for us to take advantage of out-of-the-box features whilst at the same time creating a unique online shopping experience which is vital for our brand. We have received exceptionally positive feedback from our customers following the launch of our new shopping experience on Magento 2.

Fiona O’Carroll
Chief Operations Officer, The Irish Store

Magento helped The Irish Store button-up its customer experience.

Mobile eCommerce shoppers make up more than 50 percent of The Irish Store’s online visitors. The flexible Magento 2 features and frontend-framework allowed the brand to deliver a unique omnichannel customer experience across all devices. Their heavily-customized Magento 1 site had previously slowed down the customer checkout process. But with the fully-upgraded Magento 2 eCommerce platform, not only is checkout streamlined, customer service agents can manage orders directly from the Magento Admin Panel, allowing them to add items to a customer’s cart, apply promotional codes, and better support the customer during checkout. To promote customer engagement and encourage clothes online sales, The Irish Store added Save for Later, Favorites, and Share with Friends functionality.

Sell Clothes Online - The Irish Store

Like most brands in the fashion eCommerce industry, the holiday season is a hectic time for The Irish Store to sell clothes online. The brand wanted to ease the pressure by expanding scalability and improving site performance for the upcoming season. With the support of Varnish caching on Magento Open Source 2, The Irish Store could increase page response time and simplify maintenance during the high-traffic season. And since the internal development team already had experience using Magento 1, they quickly adapted to the Magento 2 variation with the help of the official Magento DevDocs portal. This enabled a smooth and transparent integration between The Irish Store’s back office ERP solution and Magento Open Source 2 – ultimately speeding up processing and shipping from the company’s warehouse.

Sell clothes online with a fast, modern, effective web store.

The Irish Store launched their mobile friendly website with a responsive design in just four months. Since launch, page load times have improved by 90 percent. Website management is simplified, enabling The Irish Store to make changes quickly, and increasing their conversion rate by 16 percent.

Sell Clothes Online - The Irish Store

Thanks to Magento 2 functionality, development time for marketing and conversion features has decreased. Access to customer data through the new Magento Admin Panel enabled customer service to minimize on-call time by 23 percent. With Magento 2, The Irish Store had found a solution worth writing home about.