Sporting Goods

Sell Online: E-Bike Manufacturer Riese & Müller Changed Gears with Magento

The German e-bike manufacturer Riese & Mueller totally transformed their digital business to sell online with Magento. The results speak for themselves. Read their success story.
Sell Online - Riese & Müller
-20% Support Requests
1.2M Configuration Options
10,000 Orders in 4 Months

A B2B webstore as fast and effortless as their bikes.

Riese & Müller are famous for their folding and electric-powered bikes. Their groundbreaking designs set the standard for quality and technological innovation in the premium bicycle segment. For almost 25 years the Darmstadt, Germany-based company has shaped urban mobility with its innovative bicycle concepts. The company boasts more than 350 employees in development, assembly, and distribution—and regularly wins awards for their high-quality bikes. Riese & Müller also enjoys a close relationship with their B2B customers by maintaining a tight network of dealers, test centers, ‘experience’ stores, and even a private training center.

Sell Sports Equipment - Riese & Müller

But Riese & Müller wanted to live up to its pioneering and innovative reputation in all areas of the company. In 2016, they decided to replace their analog pre-ordering process—which presented bike lines in large tables—with a digital one. The objectives were: greater transparency, simplicity, user-friendliness, and automation of the order transfer to the ERP system. They also wanted to reduce errors and relieve their sales team of customer service calls. Riese & Müller wanted to completely overhaul their existing dealer portal and integrate it into Magento Commerce 2. They also wanted to make it easy for customers to make repeat orders and changes to existing orders. To help them succeed, they chose the experienced Magento Solution Partner, netz98.

We wanted to make it faster, more comfortable, and moreover provide better service to our customers.

Dr. Sandra Wolf
CEO, Riese & Müller

Riese & Müller joined the race to the top.

The implementation started in December 2016. Using Magento Commerce 2.1, netz98 developed a convenient pre-ordering solution and a digital dealer portal. As part of the company’s digital transformation, they replaced the analog order process and elevated it to a new level. By creating a user-friendly bike configurator, customers could conveniently and securely select suitable bikes for purchase.

Best eCommerce Sites - Riese & Müller

A complex, specially developed validation logic ensured error-free processing of over 1.2 million possible combinations of products in near real time.

For the integration of the configurators in the backend, netz98 developed a new Magento product specifically for Riese & Müller, to map customized prices and conditions. This allows dealers to easily switch between dealer and retail prices. The brand’s ERP system timeline, containing current customer, product, and ordering data, was seamlessly integrated with the portal.

The team created a contact form which allows dealers to send customer service queries directly to the support team. And by integrating the Magento blog extension into the dealer portal, the company can send important information directly through the platform, making physical newsletters a thing of the past.

A high performance solution.

The new site launched in March 2017, right on time. Riese & Müller presented its retail partners with the new powerful product configurator and in fall 2017 with the digital pre-ordering tool for annual orders for 2017. Thanks to the excellent usability and high performance, the solution was extremely well received by dealers.

Best eCommerce Sites - Riese & Müller

Immediately, Riese & Müller generated an impressive sales volume with orders automatically transferred to the ERP without error. The new digital ordering process offered a superior transparency for the dealer and the manufacturer, and the project was deemed a huge success.