Fashion, Apparel & Accessories

Storied German Fashion Brand Embraces Responsive to Sell Clothes Online

Braun Hamburg had just four months to re-launch their web store. This is their story.
Sell Clothes Online - Braun Hamburg
4 Months for Re-launch
10% Conversion Rate
60K SKUs

Update to meet changing needs.

Family business Braun Hamburg has been offering high-end men’s fashion in Hamburg since 1933. Their online clothes store, which they launched in 2009, is an extension of their existing retail stores, and features the same incomparable, multi-brand assortment.

Sell Clothes Online - Braun Hamburg

But by 2013, their platform wasn’t able to meet their changing needs, including:

  • Supporting a growing variety of mobile devices (smartphones & tablets)
  • The ability to connect online and offline stock
  • A convenient and extensible interface for managing designer information
  • Accepting a variety of payment methods that extend their luxury customer service
  • Optimizing the online shopping experience and usability

The feedback from clients and partners for our new online store is extraordinary. We are very satisfied with the new design and the results since our re-launch.

Lars Braun
Owner, Braun Hamburg

Implemented advanced features and integrations to sell clothes online.

For their re-launch, Magento Solution Partner mzentrale began by applying the new Magento Commerce responsive theme and migrating existing product data from the old store while extending product attributes and cleaning up the values of 60K+ SKUs.

Sell Clothes Online - Braun Hamburg

They also created and integrated modules for marketing and merchandising including designer content, shop-by-look, product image galleries, and email marketing via Mailchimp. On the business side, the Braun Hamburg site is also integrated with an invoice payment and logistic modules, stock updates, PayPal, and analytics. They’re also planning new approaches to curated commerce and personalization for their next release.

Fast re-launch, great results.

Braun Hamburg was able to re-launch their site in just four months and they have been very pleased with the extensibility and modularity of Magento Commerce including out-of-the box functionality for managing product catalog, range of built-in payment modules, newsletter integration, and one-stop interface for managing content.

Sell Clothes Online - Braun Hamburg

They’ve seen an appreciable increase in mobile conversion rate as well as a decrease in cart abandonment. Their highly-improved website and order funnel has led to an increase of the conversion rate by +10% in 2014.