Storied German Fashion Brand Embraces Responsive

Update to meet changing needs.

Family business Braun Hamburg has been offering high-end men’s fashion in Hamburg since 1933. Their online store, which they launched in 2009, is an extension of their existing retail stores, and features the same incomparable, multi-brand assortment. But by 2013, their platform wasn’t able to meet their changing needs, including:

  • Supporting growing variety mobile devices (smartphone & tablet)
  • The ability to connect online and offline stock
  • A convenient and extensible interface for managing designer information
  • Accepting a variety of payment methods that extends their luxury customer service
  • Optimizing the online shopping experience and usability
The feedback from clients and partners for our new online store is extraordinary. We are very satisfied with the new design and the results since our re-launch.

Lars Braun


Implemented advanced features and integrations.

For their re-launch, Magento Solution Partner mzentrale began by applying the new Magento Commerce (formerly Magento Enterprise Edition) responsive theme and migrating existing product data from the old store while extending product attributes and cleaning up the values of 60K+ SKUs. They also created and integrated modules for marketing and merchandising including designer content, shop-by-look, product image galleries, and email marketing via Mailchimp. On the business side, the Braun Hamburg site is also integrated with an invoice payment and logistic modules, stock updates, PayPal, and analytics. They’re also planning new approaches to curated commerce and personalization for their next release.

Fast re-launch, great results.

Braun Hamburg was able to re-launch their site in just four months and they have been very pleased with the extensibility and modularity of Magento Commerce including out-of-the box functionality for managing product catalog, range of built-in payment modules, newsletter integration, and one-stop interface for managing content. They’ve seen an appreciable increase in mobile conversion rate as well as a decrease in cart abandonment. Their highly-improved website and order funnel has led to an increase of the conversion rate by +10% in 2014.

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