How BSN SPORTS Found Their Commerce Dream Team

BSN SPORTS had the fans. Their website needed help to win the game.

As the largest distributor of team sports apparel and equipment in the United States, BSN SPORTS needed to bulk up an aging SAP website. They needed a responsive front-end solution that tightly integrated with its SAP back-end to service multiple customer groups. Supporting sales representatives in the field was critical. Seamless integration with a mobile sales app was a must. Customer-specific pricing, cross-channel business logic, multiple-user customer accounts, product bundling, and customized gift certificates were all necessary.


We loved the Magento open source approach and huge development community. Finding a partner like Perficient was also key. With our SAP integration, it was great to know that they had solid SAP experience and SAP-certified extensions.

Paul Kruger

Director of Internet Operations/ BSN SPORTS

Magento helped BSN Sports bring the whole team together on one powerful platform.

BSN Sports websites serve more than 142,000 customers and showcase a catalog of more than 99,000 SKUs. They needed a powerful solution. Magento Solution Partner, Perficient, chose Magento Commerce to build BSN SPORTS’ seven commerce websites from a single platform. Today, a tight integration with SAP enables all the sites to manage specific requirements around customers, products, pricing, inventory, orders, and gift certificates. User experience and SEO visibility were also improved. And a sales force automation solution now helps to support sales representatives throughout the United States.

A site with commerce stamina.

Powered by Magento Commerce, BSN SPORTS gained the flexibility it needed to create a modern B2B experience. All seven websites enjoy enhanced usability, performance, and uptime with reliable nightly feed processing between systems. 

BSN Sports has since experienced double-digit growth over the last two years with the new platform playing a significant role. In addition to improved productivity on the back-end, the new site’s focus on SEO and user experience has increased organic traffic and conversions. With many buyers using a ROPO (research online, purchase offline) model, the company has also seen offline sales grow along with increased site traffic.

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